Event marketing gives businesses the opportunity to build strong, long-term relationships with communities, consumers, and lifelong customers. 79% of U.S. marketers say that they use events to generate sales, and 21 to 33% of business marketing spend is going towards events.
When we were planning our event schedule, the team knew we wanted to debut a StorySalon event in Europe, and there was no better place to start than London, UK. So, how did it go? In one word – BRILLIANT!
You’ve spent months planning your event. The day arrives, and everything goes as planned. Better yet, your attendees genuinely seemed to enjoy themselves and you added a bunch of new leads to your funnel. Don’t let the momentum stop there. You have a unique opportunity to nurture your attendees after your event doors have closed.
QR codes are one of the most underrated event marketing channels. When used strategically, QR codes enable better engagement at events. They allow attendees to connect, exhibitors to add interactivity to their booths and demonstrations, and speakers to collect leads among so many other use cases.