SAN FRANCISCO, CA OCTOBER 31, 2016 – DoubleDutch, a global leading provider of event apps and the Live Engagement Platform, today announced the IMEX Group, which produces worldwide exhibitions for the incentive travel, meetings and events industry, has selected DoubleDutch to power six of its flagship worldwide meetings and events in the next three years. IMEX will begin deploying DoubleDutch as its live engagement platform in the spring of 2017 to maximize attendee engagement via the digital channel, optimize networking opportunities, and improve exhibitor ROI.
The events DoubleDutch will power include both IMEX America and IMEX in Frankfurt, the largest gatherings of incentive travel and meetings professionals in the world. These events will take place between January 1st, 2017 and December 31st, 2019. IMEX plans to utilize DoubleDutch’s solutions to deliver a more memorable event experience and energize attendees and exhibitors alike by capitalizing on products such as the Live Engagement Event App, Studio, Performance Manager, and Revenue Manager.
“We are excited to be working with DoubleDutch in 2017 and beyond to power our event apps,” commented Carina Bauer, CEO IMEX. “We undertook a thorough RFP process and were impressed with DoubleDutch’s mobile app capability which combines powerful data analytics with actionable features for exhibitors and buyers.”
“Events are a prime place for attendees to make lasting connections and for organizers to deliver key updates to attendees in real-time,” said Lawrence Coburn, CEO DoubleDutch. “IMEX represents the true pulse of the global meetings industry, and we’re excited to have the opportunity to promote rich and lively attendee discussions while allowing organizers to capitalize on the wealth of data present at events. We can’t wait to see how IMEX energizes its already very impressive portfolio of events.”
DoubleDutch believes in the power of digitizing live engagement to supercharge business outcomes. The DoubleDutch Live Engagement Platform powers events, conferences, and trade shows for more than 1,700 customers including Forbes, Humana, LinkedIn, Novartis, Nationwide, UBM and Urban Land Institute. The company has been named one of Deloitte’s 500 fastest growing companies in North America, one of AlwaysOn OnMedia’s 100 Top Private Companies, and one of Forbes’ 10 Hot Companies to Work for in San Francisco. DoubleDutch is based in San Francisco with additional U.S. offices in Phoenix and Portland and a global presence in Amsterdam and London.
About IMEX Group
The IMEX Group organizes two global trade shows in the meetings and events sector. IMEX in Frankfurt has been held since 2002 and was joined in 2011 by IMEX America. Both trade shows offer unprecedented business opportunities combined with a great industry gathering. In partnership with the industry’s key associations, IMEX’s unique model is complemented by extensive free education and networking. Meeting industry suppliers from across the world are present at IMEX trade shows. Exhibitors include national and regional tourist offices, convention and visitor bureau’s, hotels, conference and exhibition centres, cruise lines, airlines, spa resorts, event management specialists and more.
IMEX 2017: May 16 – 18 Frankfurt | http://www.imex-frankfurt.com
IMEX America 2017: October 10 – 12 Las Vegas | http://www.imexamerica.com
Jennifer Pierce, Blanc & Otus