New Enhancements Provide Increased Marketing Visibility and Control to Unlock the Power of Live Events
SAN FRANCISCO, Calif. – June 9, 2016 – Today, DoubleDutch unveiled powerful new capabilities and enhancements to its Live Engagement Platform to provide marketers with unprecedented visibility and control of live events. With this release, the DoubleDutch Live Engagement Platform, which transforms analog events into digital social experiences, will offer an expanded ecosystem of applications, integrations and performance metrics. DoubleDutch will reveal the new capabilities at World Education Congress (WEC), June 11-14, 2016, which is put on by Meeting Professionals International (MPI), a DoubleDutch customer and the largest meeting and event industry association worldwide.
“Organizations have long known the legendary power of live events,” said Lawrence Coburn, CEO and founder of DoubleDutch. “However, three out of five marketers don’t know the ROI of their event investments because there has never been a solution for them to engage and energize audiences or deliver measurable business outcomes to event owners and sponsors. Today’s release makes the Live Engagement Marketing category accessible to marketing professionals and empowers them to digitize their events.”
“When I’m looking for vendors to accomplish our event program goals, it’s critical that they help me enhance, engage and elevate our capabilities for our many businesses and groups globally,” said Jason Askew, Event Solutions and Digital Operations Manager at global energy management firm Schneider Electric. “I am excited about this new chapter for DoubleDutch since Live Engagement and its accompanying metrics are absolutely critical for events. We are still at the tip of the iceberg and looking forward to working with DoubleDutch and our businesses to establish the ‘new normal’ at events.”
The DoubleDutch Live Engagement Platform now enables event organizers to efficiently create and manage all events on one platform and provides attendees with smart recommendations for sessions and people connections. Users can also facilitate seamless meeting scheduling, and transfer attendee signals to marketing automation and CRM systems for personalized follow-up in real-time.
New Live Engagement Platform Capabilities
- Event Copying and Templates: The platform empowers customers to efficiently manage several or hundreds of events. Customers can easily recreate past events in minutes, copy content, surveys, polls, and more, and consistently repeat portions of the event, saving hours of preparation. In addition, the platform provides a variety of templates for specific event types (such as user conferences, sales kick-offs, trade shows, etc.), and offers layout recommendations to ensure success, based upon best practices.
- Smart Recommendations: Taking engagement to the next level, smart algorithms at the core of the platform now provide a personalized experience for each individual. Attendees can now get in-app recommendations on sessions they may find interesting while they plan their schedules, as well as people they may want to connect with to better accomplish networking goals.
- Attendee Meeting Scheduling: Scheduling face-to-face meetings at events can be a manual, time-consuming and inefficient process. Attendee Meeting Scheduling removes the friction of facilitating in-person interactions by allowing attendees to seamlessly request and accept meetings, enter meeting details, choose from mutually available timeslots and more.
- Marketing Automation and CRM Integrations: The Live Engagement Platform captures behavioral data across a broad spectrum of activities at an event, and distills that data into metrics and insights. Marketing and sales teams can use this data to understand the interests of each attendee, and personally respond in ways that inspire action. Now, the data can be transferred into an organization’s marketing automation system, such as Marketo and Eloqua, or a CRM system, such as Salesforce, to score leads, trigger targeted campaigns based on activities, monitor prospect activity with alerts and enable personalized sales follow-ups as the event happens.
This announcement comes on the heels of DoubleDutch’s introduction of the industry’s first Live Engagement Platform that empowers event organizers and marketers to evangelize, energize, monetize and optimize live marketing events. By doing so, they are able to increase pipeline velocity, accelerate the sales cycle, improve customer retention and enhance brand awareness. This has not only fundamentally changed the way event organizers engage and energize attendees, but has also created a brand new marketing channel.
The DoubleDutch Live Engagement Platform
The DoubleDutch Live Engagement Platform is an ecosystem of applications, integrations, and performance metrics that allow event organizers and marketers to digitize live event experiences, capitalize on engagement signals, and supercharge business outcomes. These engagement signals are distilled down into insights that can be used to unlock a new class of marketing and sales leads, trigger targeted campaigns based on show floor activities and interests, and enable personalized sales follow-ups in near real time. The suite of DoubleDutch Live Engagement applications allows event owners and marketers to manage engagement and participation, insert sponsor and exhibitor communications and offer detailed analytics applications to monetize and optimize business results.
DoubleDutch believes in the power of digitizing live engagement to supercharge business outcomes. The DoubleDutch Live Engagement Platform powers events, conferences, and trade shows for more than 1,700 customers including Forbes, Humana, LinkedIn, Novartis, Nationwide, SAP, UBM and Urban Land Institute. The company has been named one of Deloitte’s 500 fastest growing companies in North America, AlwaysOn OnMedia 100 Top Private Companies, and Forbes’ 10 Hot Companies to Work for in San Francisco. DoubleDutch is based in San Francisco with additional U.S. offices in Phoenix and Portland and a global presence in Amsterdam, London and Hong Kong.
Jennifer Pierce, Blanc & Otus