New Student Orientation, Made Easy With a Mobile Event App
Georgetown University set out to make New Student Orientation (NSO) among the most engaging student events in its history. NSO is the place for incoming freshmen to meet other new students, explore the University, and immerse themselves in campus culture. Georgetown partnered with DoubleDutch to build an app that would serve as a private, social network on new students’ mobile devices to enhance student engagement during NSO.
Hear about the app’s impact from two Georgetown students.
Merging University Tradition with Modern Campus Life
Additionally, the week-long event schedule packed with options for incoming students can be complicated to navigate. Students wanted to know what their options were right before the events started, like they are accustomed to seeing from their mobile calendars. The paper agendas Georgetown printed for new students were frequently lost or left behind, so students were often unsure of what events were happening when and where. The University had already created Facebook pages to help facilitate networking, but there was no way to integrate the agenda and NSO content for students.
Solution: Combining Social Networking with Event Agendas
The DoubleDutch platform allowed NSO attendees to keep track of their busy agendas, while simultaneously encouraging social interaction. The built-in social features of the app made it easy to ask and answer questions, generate conversations around the programming, and build community with other new students.
In the same way DoubleDutch apps thrill conference goers, the Georgetown NSO mobile app delighted freshman with their very own social network… and they couldn’t get enough!
In addition to providing a stellar student experience, it was important for NSO organizers to have an intuitive back-end system for sharing updates. With DoubleDutch’s easy-to-use content management system, NSO organizers could send push notifications to students’ phones about upcoming activities and make schedule changes on the fly.
Amplified Engagement, Happy Students
Of the roughly 2,100 NSO participants (including student organizers and support staff), more than 1,800 people downloaded the app. 66% of users interacted in the app more than 10 times—proof of the app’s engaging design. With 1,839 posts, 1,223 likes, 944 comments, and 548 photos posted throughout the course of the three-day event, the app proved to be so successful that students used it long after NSO had ended. Georgetown saw more attendance at NSO sessions than previous years and attributed this increase to the app’s up-to-date schedule and push notifications.