Energizes Crowds and Fosters Organic Networking
DoubleDutch Posts a Big Win for the Largest Annual Association Event
ASAE is the American Society of Association Executives—think of it as the association of associations—and their once-a-year event is the ASAE Annual Meeting & Exposition, the super bowl of the association space. So when Reggie Henry, the Chief Information Officer for ASAE, and his team needed an industry-leading Live Engagement Event App to transform passive attendees into active participants, they chose DoubleDutch.
Thousands of Association Professionals, All Connected Through a Single Interface
One of the key goals of the ASAE Annual Meeting & Exposition is making connections among the association community. It’s where thousands of association professionals and industry partners gather for three days to exchange time, resources, strategies, solutions, and more.
The DoubleDutch Live Engagement Platform provides a connection between every ASAE attendee via a single interface. This allows attendees to easily learn, connect, interact, and share information with each other. In short, it gives them complete control over their event experience.
Learn, Connect, Share, and Interact: All with One App
At the ASAE 2016 event at the Salt Palace Convention Center in Salt Lake City, Utah, the association wanted all attendees to get the most out of their event experience. It was critical that everyone in attendance be able to create custom schedules, learn about exhibitors, take notes during sessions, and engage with fellow attendees—all from the convenience of their mobile device, and translated into numerous languages. With the ASAE Annual app powered by DoubleDutch, all this and more was available to anyone who downloaded the free app.
Don’t Just Feel the Energy, Measure It
At their annual event, ASAE energized the audience with esteemed keynote speakers from around the world, including twin astronauts Mark and Scott Kelly. To measure the response from attendees, ASAE relied on DoubleDutch attendee networking technology to gauge levels of interest by reviewing comments, conversations, and “likes” during each speech—as well as every scheduled event. The association then used that information to make improvements to subsequent events.
Find the Right People, Right Away
With more than 21,000 members from a wide variety of professions and industries, it’s critical that ASAE attendees quickly locate and directly communicate with other attendees with similar interests.The DoubleDutch app facilitates interaction by allowing attendees to choose networking tags that represent their interests and areas of expertise, then display those tags via the Attendee List. This promotes easy discovery and networking through direct messaging among attendees with shared interest and goals—even well before the start of the event. For an organization and event that’s all about “associations,” it turned out to be a perfect extension of the brand.
The American Society of Association Executives is an organization for association management that represents both organizations and individual association professionals. The ASAE mission is to help association professionals achieve previously unimaginable levels of performance by nurturing its 21,000+ individual members in more than a dozen association management disciplines, from executive management to finance to technology. Learn more about ASAE.