Freeman and DoubleDutch Partner to Power the Digital Transformation in the Event Industry
DALLAS and SAN FRANCISCO – December 1, 2015 – Freeman, the world’s largest brand experience company, and DoubleDutch, the global leading provider of mobile event apps, today announced a partnership that will connect DoubleDutch’s award-winning event technology solutions with Freeman’s customer needs. Through this partnership, Freeman customers will enjoy extraordinary access to digital technologies that personalize, automate and deliver rich content consistently across multiple channels.
To address increasing demands for digital marketing solutions at events, Freeman will offer preferred access to DoubleDutch’s mobile event technology platform to its customers. Freeman’s customers who choose to deploy a DoubleDutch mobile app through the partnership will gain immediate access to a dedicated team of implementation, service and support professionals.
“As marketers look for ways to prove ROI for events, there is a strong demand for mobile solutions that can increase interactivity and digitize and personalize the entire event experience,” said Richard Maranville, Chief Digital Officer at Freeman. “DoubleDutch has developed some of the most innovative event technology we’ve seen in our industry. This partnership allows us to deliver technology products to our clients that are consistent with our design-driven, customer-centric values.”
“Freeman is the gold standard in our industry for delivering global programs for leading brands worldwide,” said Lawrence Coburn, CEO of DoubleDutch. “We are thrilled with this new partnership. Together with Freeman, we will be helping clients leverage digital and mobile technology to get better results.”
Beginning in early 2016, Freeman customers will receive access to an exclusive integration between Freeman’s online exhibitor interface and the newly launched DoubleDutch for Exhibitors product, which will give event exhibitors and sponsors the ability to seamlessly launch digital campaigns to target and reach attendees in DoubleDutch mobile apps.
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Click here for a guest blog post from Richard Maranville, Chief Digital Officer of Freeman
Click here for a guest post from Lawrence Coburn, CEO of DoubleDutch
Recognized by Advertising Age as the world’s largest brand experience company, Freeman uses the power of integrated digital and live brand experiences to move markets, connect people, support growth and generate revenues for the world’s leading organizations. A design-driven company, Freeman generates insights that define program strategies, target audiences and deliver messages that generate meaningful results. Through its expansive global network of offices, talent and partnerships, Freeman has the reach and access that is unmatched in the industry. A family- and employee-owned company, Freeman is known for its 87-year history of stability, strength and customer service achievements. Freeman is a values-driven company with a strong and purpose-built culture that is dedicated to connecting people in meaningful ways. This is accomplished through a process of continuous innovation and improvement. Freeman produces more than 4,300 expositions annually and 11,000 other events worldwide. Freeman has been awarded six consecutive J.D. Power awards for the excellence of its Customer Call Center. For more information, visit www.freemanco.com.
DoubleDutch provides mobile applications and performance analytics for events, conferences and trade shows for more than 1,300 customers, including SAP, UBM and Urban Land Institute. Founded in 2011, DoubleDutch was recently named to Inc. 5000’s list of fastest-growing private companies, AlwaysOn’s Global 250 best-of-breed private companies in SaaS and Enterprise, and Forbes’ list of 10 hot companies to work for in San Francisco. DoubleDutch is based in the Mission District of San Francisco with regional offices in Amsterdam, London, Hong Kong and Portland.
Christine Pai, Blanc & Otus
Golin on behalf of Freeman