Arguably one of the least exciting things an event organizer has to do is create nametags. Inputting data, printing, inserting and distributing… it gets tiresome. Here are 5 Tips to Creating Great Nametags.
1. Select a font that is easy to read. Arial, Helvetica, Times New Roman… these are just a few typefaces which have been deemed “the best” for their legibility and simplicity. Once you start getting fancy with swirls and what not it makes it more difficult for attendees to easily scan the information.
2. White font on a black background is ideal. Perhaps it comes as a surprise as we’re so used to seeing the opposite, however it is true. We’re better able to read when the copy is in a light color and the background is dark. It also adds a more interesting dimension design-wise.
3. Print nametags double sided so that no matter what way the lanyard may flop the information is still identifiable.
4. Keep it simple. More information is always great, but make sure it’s relevant to the audience. In many cases, First and Last Name along with Company or Title is sufficient. In any case, the most important piece of information is the person’s name so make sure this is reflected in the hierarchy.
5. When in doubt, outsource. Most event registration sites offer nametag printing along with their services. When selecting an event registration method, see if this is an option or if they show you how to make it easier on yourself. The last thing you want to do is spend hours formatting, printing, inserting….
Do you have a funny nametag story? Share it in the comments!
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