Live Engagement Platform Boosts Event Engagement by 380 Percent and Connects Event Data to Marketing and Sales Pipelines
LONDON – June 16, 2016 – DoubleDutch, the global leading provider of Live Engagement Platform, today announced HGA, an award winning, UK based agency that specializes in live events and corporate video production, design and digital content, has been using DoubleDutch to extend the shelf life of live events for its clients. By leveraging the DoubleDutch platform to create socially-centric event experiences, HGA has increased audience engagement at live events by more than 380 percent for clients including Travelodge, Shop Direct and Nationwide Building Society. Ian Austin, Digital Project Manager for HGA will discuss the agency’s success with DoubleDutch at the DoubleDutch Live Engagement Tour in London on June 21.
“We started using DoubleDutch because we were simply trying to find ways to make events last for longer than just one day,” said Ian Austin, Digital Project Manager, HGA. “DoubleDutch has not only helped us achieve this goal of extending the life of events by up to 10 months, but it’s proven to be a powerful platform in transforming analog events into digital, social experiences. With DoubleDutch, our clients have been able to capture event data that can finally be measured and managed and accelerates their marketing and sales pipelines.”
With DoubleDutch, HGA has delivered the following results for clients including:
- HGA client Nationwide Building Society saw an 83 percent app adoption rate among its 524 attendees at its Customer Service & Operations Conference (CS&O).
- This was a 382 percent increase in total attendee app adoption, up from a 17.3 percent app adoption in 2014.
- Out of 437 active users, 350 of them qualified as “engaged” (10+ engagement actions per day, per user).
- In terms of attendee experience using the application, 96.9 percent of users rated the app “good to excellent.”
- 88.8 percent believed the app was of good use to them in their role outside of the event, and 93.3 percent stated the app helped them engage with the event.
“HGA’s success with DoubleDutch points to a larger industry trend of digital agencies looking to provide clients with technology that provides them with control, insightful data and actionable metrics to ultimately justify event spend and improve conversion rates,” said Alexander Draaijer, GM International of DoubleDutch, of DoubleDutch. “With HGA’s impressive roster of clients, we’re looking forward to learning how live events are digitized across a range of industries.”
As a result of its successful event production, HGA was recognized with two prestigious industry awards for its work with Shop Direct (Conference and Incentive Travel’s Retail event of the year 2015; UK Conference of the Year Award). These awards cited HGA’s innovative use of digital marketing solutions, particularly use of the DoubleDutch platform, as a driving force and major deciding factor in being named winner. The third award win was for “Best Use of a Digital Platform” at the CIPR Inside Story Awards, collected by HGA’s client Nationwide Building Society. The award recognized the effective use of its Annual Awards event app as a tool to drive engagement among colleagues from across the UK. The strategy, implementation and overall support was provided and led by the digital team at HGA, underpinned by the power of the Double Dutch platform.
The DoubleDutch Live Engagement platform offers HGA clients a meaningful way to collect data, manage event energy, guide the attendee engagement journey and report on business revenue results. At the core of each live event is a mobile Live Engagement Event App, which amplifies what is happening and energizes attendees to engage. It gives attendees, speakers, sponsors and exhibitors a channel by which they can interact with each other and augment the physical experience.
The DoubleDutch Live Engagement Platform
The DoubleDutch Live Engagement Platform is an ecosystem of applications, integrations, and performance metrics that allow event organizers and marketers to digitize live event experiences, capitalize on engagement signals, and supercharge business outcomes. These engagement signals are distilled down into insights that can be used to unlock a new class of marketing and sales leads, trigger targeted campaigns based on show floor activities and interests, and enable personalized sales follow-ups in near real time. The suite of DoubleDutch Live Engagement applications allows event owners and marketers to manage engagement and participation, insert sponsor and exhibitor communications and offer detailed analytics applications to monetize and optimize business results.
DoubleDutch believes in the power of digitizing live engagement to supercharge business outcomes. The DoubleDutch Live Engagement Platform powers events, conferences, and trade shows for more than 1,700 customers including Forbes, Humana, LinkedIn, Novartis, Nationwide, SAP, UBM and Urban Land Institute. The company has been named one of Deloitte’s 500 fastest growing companies in North America, AlwaysOn OnMedia 100 Top Private Companies, and Forbes’ 10 Hot Companies to Work for in San Francisco. DoubleDutch is based in San Francisco with additional U.S. offices in Phoenix and Portland and a global presence in Amsterdam, London and Hong Kong.
HGA is an award-winning creative communications agency specialising in Live Events, Film & Video, Digital and Design. HGA’s ethos is to challenge the ordinary – creating innovative, effective, unforgettable moments that make a lasting impression and that achieve outstanding results for clients. For the last 28 years, HGA has delivered compelling and award winning propositions for clients through the execution of game-changing events, jaw-dropping films, immersive digital solutions and stunning design campaigns.
Jennifer Pierce, Blanc & Otus