New Enhancements Put Content and Science Behind Live Engagement and Results
San Francisco, CA – August 31, 2016 — DoubleDutch, a global leading provider of event apps and the Live Engagement Platform, today announced updates to its platform which further empower attendees to take action, make connections and schedule meetings at conferences and events. Based on findings from a recent customer study conducted by DoubleDutch, purposeful distribution and curation of content has led to more meaningful engagement at events, and ultimately improved business outcomes. DoubleDutch’s 2016 Summer Release provides four new capabilities to the Live Engagement Platform, helping marketers and event organizers use content to drive attendees from passive viewers to more active and engaged participants.
The four new capabilities include quickstart onboarding, revenue management, content visibility permissions and a sub-sessions for agenda creation. According to the study, proactive content management and distribution can drive a 120 percent increase in attendees’ active engagement at events. This strong correlation between content and level of in-app event engagement gives event organizers a way to better control the event experience and achieve business results. For example, the study showed that customers who paired content with gamification and three or more promoted posts at certain points in the event see, on average, more than double the number of attendees who move beyond passive views to more intentional actions such as discussions, likes, and connections with other attendees.
“The event space is a $565 billion dollar industry, but methods of driving engagement and desired outcomes at events still remain unclear,” said Lawrence Coburn, CEO of DoubleDutch. “DoubleDutch wants to bring clarity to the events space and turn events into a new digital content distribution channel to help organizers energize attendees, optimize business outcomes, and realize monetization opportunities.”
“By utilizing the DoubleDutch Live Engagement Platform, we were able to move our meetup users from generally passive activity to making meaningful connections with each other. By setting up our events with live engagement best practices, we saw more than a 2x lift in user actions in the app, resulting in a significant increase in our cloud platform enablement user base.” said Bob Stolzberg, Principal Engineer, CenturyLink.
Specifically, DoubleDutch’s 2016 Summer Release offers the following four new capabilities to the Live Engagement Platform:
- Quickstart Onboarding – Ensure organizers can easily design their events with the right content and activities to optimize success.
- Revenue Manager – Capture new revenue streams, while offering exhibitors and sponsors a way to distribute content, drive live meetings and maximize ROI.
- Content Visibility Permissions – Drive event success by personalizing in-app content based on the needs of different attendee groups.
- Sub-Sessions Agenda – Make it easy for attendees to navigate complex agendas, identify topics of interest, and achieve their event goals.
This is the second major enhancement DoubleDutch has announced for its Live Engagement Platform, initially launched in May 2016 with the purpose of empowering event organizers and marketers to evangelize, energize, monetize and optimize live marketing events. Learn more about our latest release and find additional resources here.
DoubleDutch believes in the power of digitizing live engagement to supercharge business outcomes. The DoubleDutch Live Engagement Platform powers events, conferences, and trade shows for more than 1,700 customers including Forbes, Humana, LinkedIn, Novartis, Nationwide, UBM and Urban Land Institute. The company has been named one of Deloitte’s 500 fastest growing companies in North America, AlwaysOn OnMedia 100 Top Private Companies, and Forbes’ 10 Hot Companies to Work for in San Francisco. DoubleDutch is based in San Francisco with additional U.S. offices in Phoenix and Portland and a global presence in Amsterdam and London.
Jennifer Pierce, Blanc & Otus