blog-accessible-events2
5 Easy Steps to Make Your Events More Accessible
We often like to stress the importance of choosing a unique venue for your events, but the more your stray from the traditional hotel-type venue the more you need to think about accessibility. Hotels are often already set-up to accommodate people with accessibility needs, but other venues may not be. On top of that, there […]
Ask the Experts: How to Craft the Perfect Post Event Survey
Ask the Experts: How to Craft the Perfect Post Event Survey
June 13, 2017
  For data-driven event marketers, post-event surveys have the power to produce some of the most valuable data to evaluate the success of your event and to help you create better events in the future. But creating the right level of insight goes far beyond plugging questions into an online form and hitting send—there’s a […]
The Venue Series: San Francisco
The Venue Series: San Francisco
June 8, 2017
  Your event venue is one of the most defining aspects of your event. It sets the mood, starts the conversation and gets people excited for the day ahead. So finding one that you and your attendees absolutely love is critical. That’s why we are kicking off The Venue Series, where we share our favorite […]
5 Reasons Your Head of Demand Gen Should Use Event Data
5 Reasons Your Head of Demand Gen Should Use Event Data
June 1, 2017
One question your head of demand-gen is certain to ask you after an event is, “how many leads did we get?” It’s a fair question and leads are always a part of the event ROI equation. But the real power of events for lead-gen lies in what your company does with the attendee data that […]
back-to-basics-venues
Back to Basics: 3 Tricks to Landing the Hottest B2B Event Venue
May 25, 2017
When it comes to building the perfect event, you have two options: the seemingly simple all-inclusive hotel package, or an approach inspired by the city you’re in and the best vendors available. The next time you plan an event, challenge yourself to think like a local and do some digging on the most sought after […]
blog-B2B-CAB
A Framework for Your First B2B SaaS Customer Advisory Board
May 18, 2017
If you’re reading this, chances are you have considered launching a Customer Advisory Board (CAB) at your startup, but for some reason talked yourself out of it. “Our customers aren’t ready,” is the most common excuse I hear. In most cases, that reason couldn’t be farther from the truth. In fact, I’m speaking from experience […]
back-to-basics-hosting
Back to Basics: 5 Ways to Host The Most T.D. Event Ever
May 10, 2017
  Ready, Set, Slay DoubleDutch is launching a “Back to Basics” series for your not so basic, events. We want to bring you fresh ideas, venues, and tips for inside and outside the DoubleDutch platform experience. This week we are bringing you five ways to host the most T.D.,“to die”, event in 2017. Incorporate these […]
050517-FlipMyFunnel
Flipping the Funnel on Events: How ABM Can Help You Drive Better Attendees and Sponsors
May 4, 2017
The #FlipMyFunnel model is a tremendous asset when driving sponsors and attendees to rally around your event. In case you aren’t familiar with the model, it takes the traditional lead-based funnel and flips it on its head with an account-based approach. There are four stages in the model: identify, expand, engage and advocate. Let’s dive […]
CMO-Perspective-CarlT
A CMO’s Take: If You Aren’t Using a Mobile Event App, You’re a Dinosaur
April 27, 2017
At DoubleDutch, we strive to unlock the business value of human connections by bringing the power of digital to live events. This is the latest in our CMO Perspective #PowerofLive series, where we interview progressive, innovative CMOs who are making live events a strategic part of their marketing approach. Carl Tsukahara is a technologist turned […]
blog-must-attend-events
5 Must Attend Events for Event Marketers in 2017
April 20, 2017
As an event marketer, you spend a ton of time thinking about how to get people to attend your events. But, have you ever taken a second to pause and consider what events you should be attending to become a more well rounded, strategic marketer? We probably don’t need to tell you that no matter […]

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DoubleDutch adds Microsoft Corporate Vice President, Bessemer Principal and Previous IBM General Manager as new board members and advisor San Francisco, CA -- February 15, 2017 -- DoubleDutch, a global leading provider of the Live Engagement Marketing solutions, today announced that it is adding Allison Watson, ‎Corporate Vice President, US Marketing and Operations at Microsoft, [...]

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