Generate Buzz and Build up Your Event Community at the Same Time
One of the hundreds of jobs we do as event marketers is to get people fired up for our events. The last thing you want is for an attendee to remember they’re attending your event a couple days ahead of time because they saw it pop up on their calendar. You want them to be […]
Customer Relationships Happen Between the Lines
December 27, 2016
When the marketing team sat down to brainstorm our holiday campaign, we realized that 2016 was insane. The national news that surrounded our everyday lives made our day-to-day priorities seem almost muted in comparison.  When the Orlando Pulse shooting happened, we immediately leaned on each other and our DoubleDutch PrideTogether group for mourning, understanding, and […]
Event Profs Weigh In: How Will Your Event Budget and Strategy Change in 2017?
December 27, 2016
While the event doors may be closing on 2016, event planners are already planning how they will take their event programs to the next level in the year ahead. As technology, marketing trends, and overall company goals change, so too do event marketing strategies. And I think we can all agree that we’re in a […]
The Live Event: Why It Should Be a Critical Part of Your Marketing Strategy
December 22, 2016
Event professionals know that live events provide an opportunity to interact with brands in a very personal and tangible way that is almost impossible to achieve through digital marketing. But sometimes, chief marketing officers don’t. Most CMOs will at some point question the “live events” line item on the marketing budget and wonder if it’s […]
NamesCon17: Rethinking the Name Badge
December 20, 2016
For the past two years, I’ve written articles about the importance of conference name badge design (2014 and 2015) to enhance networking opportunities at live events. This year, myself and the rest of the team at NamesCon thought it would be a good idea to start from scratch and completely redesign our name badge for […]
The Psychology Behind a Successful All-Hands Event
December 14, 2016
It is nearly the end of the year. Chances are, you have organized a stellar industry conference, multiple trade shows and too many workshops to count. The only thing standing between you and a holiday break is the big year-end company meeting. Even with the latest technology at your fingertips and an I’ve-been-here-before confidence, organizing […]
How the NFL Players Association Uses Live Events to Engage Players Off the Field
December 13, 2016
When they’re not sacking the quarterback or running for a game-winning touchdown, football players go to conferences and events, just like we do. The NFL Players Association (NFLPA) stages several events for players, partners and player reps, such as the NFLPA Rookie Premiere and the NFLPA Collegiate Bowl, for showcasing top college football seniors. Lucy […]
Event Organizers’ Real Learning Starts Once the Event Doors Close
December 8, 2016
It’s easy to get caught up in the logistics and excitement of your event. But after the doors close, how do you measure success? Your Live Engagement Data provides a unique opportunity to evaluate whether or not your event met its strategic goals using real and measurable data. The results can help fuel demand gen, […]
How to Use Feng Shui to Make the Most of Your Event
December 2, 2016
Professional events can be intimidating, even for extroverts. You open the door to a giant hall, and there is a lot of pressure to make connections that will last or lead to something important. Adding to the daunting atmosphere? Often, the layout of the conference. In big rooms with scant furniture, you might feel out […]
5 Ways the App Economy Is Transforming Live Events
November 30, 2016
The rise of mobile technologies has upended how event planners reach — and engage — attendees at live events. Nearly two-thirds of Americans now own a smartphone, up from 58% in early 2014, according to the Pew Research Center. Additionally, 85% of 18-29 year olds own a smartphone. Meanwhile, the mobile app market has also exploded. […]

Women’s March on D.C., savvy about tech, builds movement for a digital age

By |January 18, 2017|

There’s Now An App For The Women’s March On Washington

By |January 17, 2017|

Lawrence Coburn, DoubleDutch founder & CEO. The Dark-Data Knight

By |December 24, 2016|

The Missing Piece to Your Buyer’s Journey

By |December 16, 2016|

BTN Announces Its 2016 Most Influential

By |December 7, 2016|

Vista Closes Cvent Acquisition, Merges Cvent & Lanyon

By |December 1, 2016|

DoubleDutch Ranked Number 95 Fastest Growing Company in North America on Deloitte’s 2016 Technology Fast 500™

By |November 17, 2016|

SAN FRANCISCO, CA, November 16, 2016 — DoubleDutch today announced it ranked 95 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. DoubleDutch’s chief executive officer, Lawrence Coburn, credits the launch of Live Engagement Platform for the company’s 1,005 percent [...]

Event Technology Impacts Every Aspect of Meetings But Needs Wider Adoption

By |November 2, 2016|

IMEX Selects DoubleDutch to Power US and Frankfurt Events

By |November 1, 2016|

SAN FRANCISCO, CA OCTOBER 31, 2016 – DoubleDutch, a global leading provider of event apps and the Live Engagement Platform, today announced the IMEX Group, which produces worldwide exhibitions for the incentive travel, meetings and events industry, has selected DoubleDutch to power six of its flagship worldwide meetings and events in the next three years. IMEX [...]

Messe Frankfurt Taps DoubleDutch to Digitize its Events

By |October 21, 2016|
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