blog-must-attend-events
5 Must Attend Events for Event Marketers in 2017
As an event marketer, you spend a ton of time thinking about how to get people to attend your events. But, have you ever taken a second to pause and consider what events you should be attending to become a more well rounded, strategic marketer? We probably don’t need to tell you that no matter […]
blog-nevertheless-claire
A Marketing Outsider Takes a Stab at #Events – A Tale of Persistence
April 13, 2017
There are a lot of things I love about DoubleDutch. The product, the people, the stocked fridges… for a girl from the deep south, it’s more than I ever imagined when it comes to a job. During my two years here, I’ve grown in ways I never thought possible. I’ve been forever changed for the […]
blog-hack-event-for-content
5 Ways to Hack Your Recent Event for Future Content
April 6, 2017
Events are much more than logistical challenges to be solved, from session topics and travel arrangements to catering menus. They are a goldmine for marketers tasked with keeping the content engine humming. Not only are events a great way for marketers to find brand advocates who can spread your company’s message, but you can — […]
blog-3-strategies-content-mktr
3 Event Strategies for Customer Marketers
March 30, 2017
As a customer marketer, I know there’s no better marketing tool than a happy customer who’s willing to speak on your company’s behalf. According to a recent study, customer recommendations are up to 10 times more effective in driving sales than a brand’s own sales and marketing efforts. Events are teeming with potential brand advocates […]
blog-3-post-event-analytics-execs-care
Three Post-Event Metrics Execs Actually Care About
March 23, 2017
For years, the payoff for event marketing spend was fuzzy. Companies held events because they knew events were probably valuable and worthy of a sizable chunk of the annual marketing budget, but they couldn’t precisely back up those beliefs with solid data. Not so any longer. Having a strong feeling about a marketing spend doesn’t […]
blog-future-of-events-LC
The Future of Events – Coaching Cloud, Simulation and Concierge
March 16, 2017
Inspiration often comes in bursts, and I recently had the good fortune of dropping into three conversations that influenced the way I think about technology’s role at live events.  The common thread of these conversations?  All three considered digital as a complement, not a replacement, for live events, and all three presumed that the data […]
blog-eventprof
Are you the next #EventProf of the Year Winner?
March 14, 2017
DoubleDutch is excited to announce we are now accepting submissions for our 2017 #EventProf of the Year Award! Today through March 31st, we are accepting nominations for the most incredible, talented, innovative #EventProfs in the event marketing space. Last year, myself along with our stealthy videographer, surprised all four of our nominees at their corporate […]
blog-CMO-julia
Make Live Events An Integral Part of Your B2B Marketing Strategy
March 10, 2017
At DoubleDutch, we strive to unlock the business value of human connections by bringing the power of digital to live experiences. This is the first post in our CMO Perspective #PowerofLive series, where we’ll interview some of the most progressive and innovative CMO’s to find out how they make live events a strategic part of […]
blog-hormel
Hormel Events — Tried and True Promotion
March 7, 2017
Overview Every year, Hormel Foods Corporation – makers of Hormel® Chili, SPAM®, and home to a stable of global brands – hosts an internal meeting, spanning the course of one week, with a three-year group rotation. Years one and two bring the executive and management teams together, a group of over 200. In year three, attendance […]
blog-4part-plan-attendee-engagement
A 4-Part Plan to Boost Attendee Engagement
March 2, 2017
Hi there! I’m Ashley Phelps, a Customer Experience Manager here at DoubleDutch. What’s that mean exactly? Well, basically I get to work with customers to make their app sparkle! Everyday I engage with incredibly innovative brands such as, GE, the E-Learning Guild, and Hilton. We work together on digital strategy, app configuration and content, and […]

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