back-to-basics-venues
Back to Basics: 3 Tricks to Landing the Hottest B2B Event Venue
When it comes to building the perfect event, you have two options: the seemingly simple all-inclusive hotel package, or an approach inspired by the city you’re in and the best vendors available. The next time you plan an event, challenge yourself to think like a local and do some digging on the most sought after […]
blog-B2B-CAB
A Framework for Your First B2B SaaS Customer Advisory Board
May 18, 2017
If you’re reading this, chances are you have considered launching a Customer Advisory Board (CAB) at your startup, but for some reason talked yourself out of it. “Our customers aren’t ready,” is the most common excuse I hear. In most cases, that reason couldn’t be farther from the truth. In fact, I’m speaking from experience […]
back-to-basics-hosting
Back to Basics: 5 Ways to Host The Most T.D. Event Ever
May 10, 2017
  Ready, Set, Slay DoubleDutch is launching a “Back to Basics” series for your not so basic, events. We want to bring you fresh ideas, venues, and tips for inside and outside the DoubleDutch platform experience. This week we are bringing you five ways to host the most T.D.,“to die”, event in 2017. Incorporate these […]
050517-FlipMyFunnel
Flipping the Funnel on Events: How ABM Can Help You Drive Better Attendees and Sponsors
May 4, 2017
The #FlipMyFunnel model is a tremendous asset when driving sponsors and attendees to rally around your event. In case you aren’t familiar with the model, it takes the traditional lead-based funnel and flips it on its head with an account-based approach. There are four stages in the model: identify, expand, engage and advocate. Let’s dive […]
CMO-Perspective-CarlT
A CMO’s Take: If You Aren’t Using a Mobile Event App, You’re a Dinosaur
April 27, 2017
At DoubleDutch, we strive to unlock the business value of human connections by bringing the power of digital to live events. This is the latest in our CMO Perspective #PowerofLive series, where we interview progressive, innovative CMOs who are making live events a strategic part of their marketing approach. Carl Tsukahara is a technologist turned […]
blog-must-attend-events
5 Must Attend Events for Event Marketers in 2017
April 20, 2017
As an event marketer, you spend a ton of time thinking about how to get people to attend your events. But, have you ever taken a second to pause and consider what events you should be attending to become a more well rounded, strategic marketer? We probably don’t need to tell you that no matter […]
blog-nevertheless-claire
A Marketing Outsider Takes a Stab at #Events – A Tale of Persistence
April 13, 2017
There are a lot of things I love about DoubleDutch. The product, the people, the stocked fridges… for a girl from the deep south, it’s more than I ever imagined when it comes to a job. During my two years here, I’ve grown in ways I never thought possible. I’ve been forever changed for the […]
blog-hack-event-for-content
5 Ways to Hack Your Recent Event for Future Content
April 6, 2017
Events are much more than logistical challenges to be solved, from session topics and travel arrangements to catering menus. They are a goldmine for marketers tasked with keeping the content engine humming. Not only are events a great way for marketers to find brand advocates who can spread your company’s message, but you can — […]
blog-3-strategies-content-mktr
3 Event Strategies for Customer Marketers
March 30, 2017
As a customer marketer, I know there’s no better marketing tool than a happy customer who’s willing to speak on your company’s behalf. According to a recent study, customer recommendations are up to 10 times more effective in driving sales than a brand’s own sales and marketing efforts. Events are teeming with potential brand advocates […]
blog-3-post-event-analytics-execs-care
Three Post-Event Metrics Execs Actually Care About
March 23, 2017
For years, the payoff for event marketing spend was fuzzy. Companies held events because they knew events were probably valuable and worthy of a sizable chunk of the annual marketing budget, but they couldn’t precisely back up those beliefs with solid data. Not so any longer. Having a strong feeling about a marketing spend doesn’t […]

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By |February 15, 2017|

DoubleDutch adds Microsoft Corporate Vice President, Bessemer Principal and Previous IBM General Manager as new board members and advisor San Francisco, CA -- February 15, 2017 -- DoubleDutch, a global leading provider of the Live Engagement Marketing solutions, today announced that it is adding Allison Watson, ‎Corporate Vice President, US Marketing and Operations at Microsoft, [...]

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Event Experts Predict 2017’s Top Event Trends

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Meetings App Maker DoubleDutch’s New Plan

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