blog-analyzethis
Analyze This: The Metrics Every Event Marketer Should Track
These days, marketers have access to a ton of data collected from the digital footprints left by prospects and customers, which they can use to measure impact and improve decisions. There’s an expectation that every campaign provides an opportunity to measure impact, optimize tactics, and showcase results. But when it comes to live events, a […]
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DoubleDutch + Women’s March on Washington App
February 21, 2017
Following the outpouring of pride and success from our participation in Women’s March on Washington, we are happy to announce a new initiative: DoubleDutch Connect. Redefining Human Connection. Inspiring Social Change. Each year, DoubleDutch will donate 12 software licenses to causes and events that are important to the people that make our company the great […]
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Defend Your Spend: Five Reasons to Fight for Event Marketing Budget
February 2, 2017
I think we have all been here: You are sitting in a marketing budget meeting surrounded by colleagues from demand gen, email marketing, digital marketing and social media. Each person goes around the table and uses their extensive data from the past year to indicate why they need more budget in the upcoming year. And […]
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Announcing Our First Live Events and Engagement Benchmark Report
January 25, 2017
The physical world of live events is merging with the digital world of software and mobile applications at a rapid pace. That’s great news for event professionals as events, at most companies, command the single-largest slice of the annual marketing budget. By merging the physical with the digital through Live Engagement Marketing, event marketers now […]
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How DoubleDutch Used Event Data to Measure & Influence Success
January 20, 2017
Our customers and blog readers have heard us talk about the power of Live Engagement Data that can be captured at their events. Our CEO even refers to it as “the most valuable dataset in the world.” But rest assured that we don’t just talk about the power of data — we put it to […]
blog-generating-buzz
Generate Buzz and Build up Your Event Community at the Same Time
December 28, 2016
One of the hundreds of jobs we do as event marketers is to get people fired up for our events. The last thing you want is for an attendee to remember they’re attending your event a couple days ahead of time because they saw it pop up on their calendar. You want them to be […]
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Customer Relationships Happen Between the Lines
December 27, 2016
When the marketing team sat down to brainstorm our holiday campaign, we realized that 2016 was insane. The national news that surrounded our everyday lives made our day-to-day priorities seem almost muted in comparison.  When the Orlando Pulse shooting happened, we immediately leaned on each other and our DoubleDutch PrideTogether group for mourning, understanding, and […]
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Event Profs Weigh In: How Will Your Event Budget and Strategy Change in 2017?
December 27, 2016
While the event doors may be closing on 2016, event planners are already planning how they will take their event programs to the next level in the year ahead. As technology, marketing trends, and overall company goals change, so too do event marketing strategies. And I think we can all agree that we’re in a […]
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The Live Event: Why It Should Be a Critical Part of Your Marketing Strategy
December 22, 2016
Event professionals know that live events provide an opportunity to interact with brands in a very personal and tangible way that is almost impossible to achieve through digital marketing. But sometimes, chief marketing officers don’t. Most CMOs will at some point question the “live events” line item on the marketing budget and wonder if it’s […]
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4 BIG Predictions for the Event Industry in 2017
December 21, 2016
2017 is nearly upon us, and it’s time for our annual event technology predictions. Before getting into the predictions, let me start with a whirlwind tour of the state of the industry. First, the event sector itself seems to be booming. IMEX, the industry’s bellwether event, set records in everything that they track with 3,250 […]

How the Women’s March App Came to Life

By |February 17, 2017|

Allison Watson, Kristina Shen and Sandy Carter to Join DoubleDutch’s Board of Directors and Advisors

By |February 15, 2017|

DoubleDutch adds Microsoft Corporate Vice President, Bessemer Principal and Previous IBM General Manager as new board members and advisor San Francisco, CA -- February 15, 2017 -- DoubleDutch, a global leading provider of the Live Engagement Marketing solutions, today announced that it is adding Allison Watson, ‎Corporate Vice President, US Marketing and Operations at Microsoft, [...]

SaaStr Annual 2017: A Recap

By |February 13, 2017|

Stay Connected After This Weekend With the Women’s March Mobile App

By |January 24, 2017|

Event Experts Predict 2017’s Top Event Trends

By |January 23, 2017|

Meetings App Maker DoubleDutch’s New Plan

By |January 23, 2017|

2017 DMN Awards: The Finalists Are…

By |January 20, 2017|

The Women’s March on Washington has an Official App for Live Updates

By |January 20, 2017|

How Small Businesses Can Make the Leap Overseas

By |January 20, 2017|

January Brings Meetings Tech Company Layoffs

By |January 20, 2017|
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