Leveraging Technology as a Tactical Reinforcement

Sea-Air-Space Expo uses DoubleDutch for Tangible Metrics

For 114 years, the Navy League of the United States has supported and advocated for the U.S. Navy, U.S. Marine Corps, U.S. Coast Guard, and U.S.-Flag Merchant Marines. The organization’s flagship event is a global maritime exposition known as Sea-Air-Space. As the Navy League’s Staff VP of Corporate Affairs and Manager of the Sea-Air-Space Expo, Kevin Traver wanted to streamline the Expo experience for the more than 250 exhibitors and nearly 10,000 attendees. He also wanted a technology platform to promote social media exposure, furthering awareness about the goals of the Navy League. These goals led him to DoubleDutch.
"I had been working up on Capitol Hill in the tradeshow business here for the Navy League. And about four years ago I said ‘hey, we have no social media presence whatsoever.’ At that time, we had nothing."
Kevin Traver,
Staff Vice President of Corporate Affairs

Expo Sets Its Target on Gaining Insight

Sea-Air-Space Expo brings the U.S. defense industry, private-sector, and key military decision makers together for three days every year. Kevin saw DoubleDutch as a great way for these varied entities to interact beyond the physical tradeshow floor. Soon, Kevin recognized that the DoubleDutch app was robust enough to drive added value for not only himself, but attendees, sponsors, and exhibitors alike.
"As a business manager and a manager of a tradeshow, I have to see the outcomes of things. I need to understand information and it has to be measurable. And that’s one of the things DoubleDutch has been good about. They make sure that we understand what the goals are, and the app provides the data we can point at and say ‘hey, look what we achieved’."
Kevin Traver,
Staff Vice President of Corporate Affairs

DoubleDutch App Adoption Exceeds Expectations

Over the course of three days, the Expo plays host to a variety of events, professional development sessions, and educational panels – many focused on cyber threats and countermeasures. As such, attendees are comfortable with technology, and Kevin assumed everyone would get used to the app in time. He was pleasantly surprise at how quickly that happened.
"For our first year, the activity feed was firing up by the time we arrived at the Expo. I think there were something like 36,000 organic posts that went out through the app."
Kevin Traver,
Staff Vice President of Corporate Affairs

Connecting the Right People with the Right Content

Sea-Air-Space is a large event, with hundreds of flying and general officers participating in more than 45 different panels, roundtables, show-floor events. It’s a lot to manage. The DoubleDutch Platform helped Kevin streamline several time-consuming administrative tasks – creating attendee lists and profiles, topic and session channels, and updating meeting schedules. The app makes it much easier to get the right people were where they need to be at the right time.
"We have a lot going on around here. So having the functionality to build a schedule and then export it to Outlook, that’s pretty cool."
Kevin Traver,
Staff Vice President of Corporate Affairs

An Integral Part of the Sea-Air-Space Expo

Now that Kevin has infused DoubleDutch into the Sea-Air-Space Expo, attendee and exhibitor feedback has been positive. Additionally, the Expo exceeded initial social media goals, and the app was a perfect reflection of the Expo’s brand and subject matter. As planning for next-year’s event begins, Kevin is looking forward to leveraging even more functionality from the app.
"It’s driving registration, it’s supporting our attendees and our exhibitors. It’s helping them navigate this large show easily. I think now we can see working with DoubleDutch to turn our whole conference into something driven by this app."
Kevin Traver,
Staff Vice President of Corporate Affairs

About the Navy League

The Navy League of the United States was founded in 1902 with the encouragement of President Theodore Roosevelt. The Navy League has grown into the foremost citizens’ organization to serve, support, and stand with all the sea services – the U.S. Navy, U.S. Marine Corps, U.S. Coast Guard and U.S.-flag Merchant Marine. Learn more at navyleague.org

About the Sea-Air-Space Expo

Sea-Air-Space is now the largest maritime exposition in the U.S. and continues as an invaluable extension of the Navy League’s mission of maritime policy education and sea service support. It is “THE” Exposition to attend each year to display the most current information and technology relevant to maritime policy. Learn more at seaairspace.org

Ready to Energize Your Events?

Get Your Demo