Putting on an event is both scary, and exciting. It’s more than just hoping people show up; it’s authentically engaging with attendees, collecting meaningful post-event data, and ensuring people want to come back next year, because hopefully, they had a good time. Sime’s 2015 Stockholm event needed all 2000 attendees to not only connect at the conference, but to feel like a community in between events. The attendee app experience allows for photo and status updates, access to thought-leaders and content, and the ability provide thoughtful feedback to the event marketers. As the head of Sime’s matchmaking program, Jens was able to confirm that DoubleDutch solved the need for digital matchmaking his attendees so crave.
To make the app successful, Sime went above and beyond typical email promotion. Attendees were educated by word of mouth and digital ads displayed on multiple screens and speaker stages. The fun energy that the Sime brand evokes was also infused throughout their promotional pieces, making the app a must-have for event goers.