Off the Charts Engagement
“If you give PR professionals a way to communicate and it’s effective, they are going to use it,” said Rosanne Mottola, PR Manager at PRSA. Attendees were already posting in the app before the event had even started and speakers were using the activity feed to drum up interest in their sessions.
"Planning for my Tues morning Expert Express session on future of employee communications. What will the industry be talking about in 2016? Share your ideas -- what's crazy today may be a best practice tomorrow."
President, Mcdougall Communications
With an audience full of social media power users, there was some concern that app adoption would be low. Everyone was already blogging, tweeting, posting and sharing on so many outlets – would they take to another new social network? The answer was a resounding yes. Engagement levels were off the charts, with an average of 180 in-app actions per user. What was even more exciting was to see how these numbers stacked up next to similar conferences. At PRSA, 72% of the attendees that downloaded the app were active users – meaning they used the app more than ten times throughout the conference – while other association conferences of a similar size have an average of 52% active users. That’s a whopping 20% point difference: pretty impressive.