Post event, PBWC has traditionally sent out a comprehensive, multi-page survey that usually takes about ten minutes to fill out. They use the survey to gather feedback and ensure they continue to deliver on their goal of improving equity for womankind.
Fifteen minutes after the event ended, PBWC sent a push notification through the app with a link to the survey – and got 300 immediate responses. When all was said and done, PBWC received 745 responses, which was a 66% increase over the response rate the previous year.
“The survey responses provide us with invaluable information that helps us better understand our audience, our successes and our failures,” said Greenberg. “We would not have received nearly as much great feedback if it hadn’t been for the app. We’re excited to use the app again next year and leverage the features even more.”