The app was launched about a week before the meeting began, and the Rite Aid team decided to up the ante by assigning point values to actions in the app. They planned to go paperless, so they wanted to be sure attendees were already in the app before the event to receive important updates and have access to logistical information like the agenda and a map of the venue.
Rite Aid decided to promote the app via email, newsletter and webinar. Adoption was crucial because the app was going to be the sole navigating, agenda and informational tool for attendees throughout the event. Despite initial concerns, “as soon as we sent out the email with a link to download the app it blew up,” said Dein, with attendees sharing photos, posting updates and interacting with one another nonstop.
Another huge advantage of switching from paper guide to app was eliminating on-site registration entirely. The agenda and maps were in the app, there was a build-a-badge station and attendees could claim their gift bags from their seats in the first session. This streamlined what used to be a time-consuming process that often led to congestion at the entrance and delays.