Although NRECA had been using event apps for the past three years, they wanted to try an alternative that was not only user-friendly but also allowed users to proactively engage with the staff, speakers, sponsors, and each other. In particular, NRECA was looking for a new way to support their annual photo competition, which invited conference participants to submit their photos from the electrical industry and vote on their favorites. The photo competition had always been a highlight of past NRECA conferences, and the event organizers were interested in finding new ways to expand participation.
In addition to providing a mini social network within the conference, DoubleDutch was able to host the most successful photo contest the conference has had to date. Outside of the photo contest, the event app amassed more than 1,200 photos, which event organizers can use for the promotion of next year’s event.