How did the app features improve your event?
We have to run our Leadership Event over two days due to the large number of leaders who attend, so day one and day two are exactly the same. Since the app was live for both days, the delegates coming on day two were able to follow along with day one. This got delegates really excited, so we saw even more engagement from delegates on the second day of the event. Next year we hope to launch the app even earlier to effectively start the conference from the office and maximise engagement.”
How were exhibitors and delegates both able to use the app?
“Exhibitors were able to attract traffic to their stand by posting in the Activity Feed, and incentivising delegates to stop by. Delegates were mostly looking at the agenda to find out where they were expected to be next, details about the time sessions started. They were also checking and posting updates and photos to the Activity Feed.”
How did you promote the app to participants?
“Before the event we had a leadership call led by our Executive Director who set the context and objectives of the event and gave a teaser about the app. We then sent each delegate an email with the download instructions. At the conference itself we used the “Game Day” feature, which projected the Activity Feed and leader board onto screens in the reception and breakout area, which drove even more interest among delegates.”
How did delegates and exhibitors respond to the app?
“Really well – in fact some of them are looking to use the app at other future internal events. We were nervous that a lot of older, long-serving leaders would be sceptical about the value of the app, it would be too new a concept and would take a while to use… but to our delight, even those without a compatible company device brought their own iPads and made a point of getting involved. We had a helpdesk at the reception too, to help delegates get started.
We were thrilled to see people getting energised and participating in the event-app-conversation from the moment they registered!