As the adoption of smartphones across America passes 56% in 2013 (Pew Internet
), event producers have noticed attendees glued to their devices during sessions and keynotes. It’s clear that this tech-savvy audience views their mobile device as a critical way to connect with the world.
Leveraging this mobile addiction, WOBI set out to work with attendees, not against them. They asked themselves, “How can we better engage attendees and enhance their experience through mobile?” and “How can we develop a conversation around the event that builds connections between guests, exhibitors and speakers?” WOBI saw that DoubleDutch could answer these questions, and were compelled to learn more.