The ability to communicate directly with their attendees, pre, during, and post event, was the foundation for success. Gainsight wanted to use the app to build more personal connections with attendees in 2016. By leveraging features such a Topic Channels, surveys, polls, and 1:1 meetings, Gainsight saw immediate success.
Pre-event, the Gainsight team watched as excitement upon arrival filled the activity feed. Resources and thought-leadership was shared through 31 curated Topic Channels, and sales reps successfully met with prospects through direct messaging and scheduling 1:1 meetings through the app.
Often times on event day there are last minute changes or important updates that have to be communicated in the moment. Promoted Posts were used in the app, and pinned to the top of the activity feed for a set amount of time. Such announcements were crucial in helping the Gainsight team reach their attendees, speakers, and exhibitors throughout the event.
Post event, Gainsight hosted a virtual Pulse wrap up call, called “Pulse Check.” Speakers gathered for a full day to dive deeper into topics, and review survey data – collected through the DoubleDutch platform.