Gainsight decided not to use printed guides at all, so attendees had to download the app if they wanted to access the agenda. While this got people into the app, it was the social experience that kept them there. In the past, the attendee conversation was split between Twitter and the app, with slightly more activity taking place on Twitter. This year, however, the ratio flipped, with more attendees using the app to take part in the Pulse conversation.
“We work really hard to strike a balance between making Pulse an educational event, but also a fun experience for our attendees,” said Wheatley. “The app really helped us in both respects; on the one hand, it was a great resource for content, speaker information and logistical details, but on the other hand, people used it to socialize, connect, and post pictures of cool activities – like the food trucks we rented for lunch.”