DoubleDutch Is a Game-Changer for CenturyLink

A Roadshow with Data

Fortune 500 Telecom Company Relies on DoubleDutch Event Technology

If the name CenturyLink sounds familiar, that’s because CenturyLink Field is home to the Seattle Seahawks football team. And what started as a family-run telephone company in 1930—with 75 customers and a switchboard in the front parlor—is now one of the largest telecommunication companies in the country, with more than 43,000 employees and 55 data centers in North America, Asia, and Europe.

To keep on top of the ever-changing technology required to run a global telecom company, CenturyLink hosts monthly technology workshop events. These are hands-on events held locally around the country where technologists swap information and network with each other. And the mobile event software CenturyLink uses to bring these workshops together is the DoubleDutch Live Engagement Event App.

"Before we started using DoubleDutch, our metrics were basically, ‘How many people came out to an event?’ and ‘How many butts in seats did we get?’ But now that we use DoubleDutch, we have much richer metrics and data sets to get insights from."
Bob Stolzberg,
Principle Engineer, CenturyLink

It’s All About Audience Engagement

So what does CenturyLink look for when determining an event app’s success? Engagement. Which is why they chose DoubleDutch, the industry leader in making it easy for event attendees to join a discussion, exchange ideas, and even schedule a time to meet up—all from their mobile device.
"We throw monthly technology workshop events. These are hands-on technical things for technical people by technical people, and we use the DoubleDutch app to invite people to get them to stay engaged with each other. The DoubleDutch app is the easiest app I’ve ever used on my phone. It’s easier than Facebook."
Bob Stolzberg,
Principle Engineer, CenturyLink

Insightful Analytics for Planning Future Events

The amount of data that the DoubleDutch Live Engagement Event App gathers runs deep. Which is why CenturyLink relies on the app to track things like which event sessions attendees have added to their agenda and which ones they found valuable. By gathering insights into what people are interested in and commented about, the app data can then be used to improve future events.

Connect, Interact, and Share With Ease: All in a Single App

For CenturyLink, the primary goal of an event app is to give workshop planners and attendees the information they need as quickly and easily as possible, and DoubleDutch delivers. From attendee lists and profiles to direct messaging, group forums, speaker profiles, and activity feeds, DoubleDutch is the industry leader in user-friendly and intuitive event apps.
"The built-in analytics that show the interactions over a timeline is very beneficial. That’s how we prove the ROI and make a lot of decisions around certain technologies, workshops, and what we’re going to continue to do. That’s something that we take seriously because we need to know how much we’re going to continue to invest in a certain technology, a geography, or a specific event."
Bob Stolzberg,
Principle Engineer, CenturyLink

About CenturyLink

Founded in 1930, CenturyLink is a global communications, hosting, cloud, and IT services company headquartered in Monroe, Louisiana. It’s the third-largest telecommunications company in the US in terms of lines served, and currently operates 55 data centers in North America, Asia Pacific, and Europe. CenturyLink is a member of the S&P 500 index and, with more than 43,000 employees, is included on the Fortune 500 list of America’s largest corporations. Learn more at http://www.centurylink.com/

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