As active users of technology and participants in the IT industry, ACT-IAC event attendees were the perfect audience for a mobile app. As a result, the DoubleDutch app played a huge role in helping attendees start working together faster in a number of ways. “In creating a single app for the association, under which all of the events are listed, we have provided a more robust and dynamic platform for our events and seen a much higher adoption rate by our members,” says Robert Smith, Director of Meetings for ACT-IAC.
By providing a single platform for discussion about the topics and ideas being shared at the conference, the app kept attendees on the same page about trending topics at the event, and allowed them to network outside of sessions and get to know each other better. As an added bonus, the app also provided a powerful source of data for the event organizers, who could track the reactions to sessions and topics in real time and provide feedback for speakers on the fly.