Events are an important way for Akamai to educate brands on the latest digital marketing trends. The marketing team hosts multiple events a year, but the largest is Edge, its annual customer conference. The event attracts some of the biggest brands in the world and over 3,000 attendees. The conference is an important place for Akamai’s customers to learn about current trends, challenges, take part in training and development, and connect with other users.
Akamai’s marketing team needed an event app that attendees could easily download and use during the event, while also capturing engagement and interaction data that the entire company could use to grow the business. Akamai turned to DoubleDutch because of top-notch support, extensive customization and reporting features, and simple integration with existing sales and marketing tools.