We like to be at the cutting edge of technology and sometimes have to switch our services. We haven't had to do that with DoubleDutch because it continues to evolve from year over year.
Being able to be on the cutting edge of how people are engaging, and understanding the persona of people that attend our events is really important to us.
A lot of the data pulled from the app definitely proved to be valuable for reports to executives to show the ROI of our event.
As DoubleDutch stays on top of trends, it enables them to stay in touch with what technology is doing and apply that to events. A vendor like that, is really the kind of partner we are looking for.
Having DoubleDutch there, really helps us to up-level the event every time.
I can't think of one thing that went wrong with the app. If anything, I can only think of more successes than I planned for.
Before we used DoubleDutch our metrics were - how many people came to the event. Now that we use DoubleDutch, we have much richer metrics and data sets to get insights from and drive decisions.