Organizations have long known the legendary power of live events, but event technology is behind in the times. Three out of five event marketers don’t know the ROI of their event investment, and there is simply no technology to deliver measurable business outcomes for event owners, digital marketers, and sponsors.
To solve this challenge, last month DoubleDutch introduced the industry’s first Live Engagement Platform that empowers event organizers and marketers to evangelize, energize, monetize, and optimize live events to drive business outcomes.
With the world’s most engaging event app, DoubleDutch is the only event app vendor that can effectively capture data to drive best-in-class digital marketing visibility and control to live events. Having the most complete engagement and interactivity data means we’re able to distill the data into meaningful metrics.
That’s why we’re excited to announce the 2016 Spring Release today, which unveils powerful new capabilities and enhancements to our Live Engagement Platform, focused on providing event profs and marketers with unprecedented visibility and control of their live events.
Let’s take a look at the new capabilities:
Event Copying and Templates
Scale your event on a single platform easily
The Live Engagement Platform supports the efficient creation and management of all your events, no matter the size or complexity. In just minutes, customers can now easily recreate past events by copying an entire event or choosing content to copy, like sessions, surveys, and promoted posts. In addition, templates for specific event types are available to choose from, such as a user conference, internal training, tradeshows, and more. Based on best practices, these templates offer recommended layouts and content to set you up for success.
Connect the right people and content intelligently
Take engagement to the next level with smart algorithms that provide a personalized experience for each attendee. Attendees can now get in-app recommendations on relevant sessions they may find interesting, as well as suggestions on people they may want to connect with to accomplish their networking goals.
Attendee Meeting Scheduling
Facilitate face-to-face connections seamlessly
Scheduling face-to-face meetings at events can be a manual, time-consuming, and inefficient process. With new Attendee Meeting Scheduling, attendees can now move from in-app digital connections to in-person interactions seamlessly. Attendees can easily request and accept meetings, enter meeting details, choose from mutually available timeslots, and view their appointments—all within the Live Engagement Event App.
Marketing Automation and CRM Integrations
Instrument timely, relevant follow up conversations
The Live Engagement Platform captures behavioral data across a broad spectrum of activities at the event, and distills it into metrics and insights marketers and sales teams can use to understand the interests of each attendee. Now, this data can be transferred into an organization’s system, such as Marketo, Eloqua, and Salesforce, to score leads, trigger targeted campaigns based on attendee activities, and enable personalized sales follow-ups as the event happens.
These new capabilities are now accessible to DoubleDutch customers. To get an in-depth look at the 2016 Spring Release highlights and learn how you can put them use, register now for one of our upcoming webinars: North America and International.
If you’re interested in leveraging these new features at your next event, reach out to your account manager to learn more—or request a demo today.