The Event Technology Awards UK are set to go down on the 15th of November in London with BIG plans to award those companies that have used innovative technology to kick the event industry into gear.  The awards won’t just highlight the best Facebook strategy or the most kick-ass Twitter campaign, but they will put a spotlight on some tech you may not even be aware of.

The world of events is no longer entering the age in which technology will dominate, it’s already in it.  The Event Technology Awards were created to recognize just how important tech has become to the events industry and acknowledge the efforts that have gone into creating revolutionary technology for them.

Brag about your tech savvy nature and show up to the event with the Official Mobile App for the Event Technology Awards, powered by DoubleDutch. Take a look and see who is judging, review nominees from every category and get the up-to-date schedule.

Don’t miss the chance to hear from DoubleDutch’s very own Zubin Bhettay on uncovering the data insights that mobile apps collect.

Event Marketing’s Data Problem

Time:  2:45 – 3:15

Location:  Supernova at Embankment Gardens

Many conferences have an event app now, providing attendees immediate access to schedules, sessions, speakers, sponsors and more. But those benefits are only the tip of the iceberg. The real treasure for the event organizer lies in the trove of data these apps are starting to uncover. In this session you’ll learn how today’s apps can provide insight into attendee interests and behavioral trends that will allow you to develop targeted prospect lists for sponsors, even if they never set foot in an exhibitor’s booth. With an overview of what’s new and available, as well as a peek into what’s coming soon, you’ll never look at apps the same way again.