The Battle for the Marketing Cloud

Startup CEOs (like our very own Lawrence Coburn), are taking a chunk of the skyrocketing marketing technology budget. We’ve decided to bring him (and CEOs like him) together with investors and industry thought leaders to discuss the future of the space over an open bar and some delicious bites.

Gartner predicted last year that CMOs would spend more on technology than CIOs by the year 2017. That’s been validated by recent startup acquisitions, IPOs and funding in the marketing software industry.

Local startup CEOs from DoubleDutch,, and Traackr will share their experiences selling to the CMO, debate the rise in marketing tech budget, and explain how companies can set themselves up for success.

The Recap



Mike Maples, Jr.

Managing partner, FLOODGATE

Mike Maples, Jr., is the managing partner of FLOODGATE, and was recently named as one of “8 Rising VC Stars” by Fortune Magazine for his investments in business and consumer technology companies. His background spans a variety of markets including consumer technology, small business, and the enterprise, and he’s invested in hot startups such as Lyft and Twitter.


Lawrence Coburn

Founder and CEO, DoubleDutch

Lawrence Coburn is the founder and CEO of DoubleDutch, a company that offers the only data-driven mobile conference application in the events industry designed to thrill event attendees, surface leads, and unlock insight into your event. He is a mentor for UC Berkeley Computer Science students and an advisory board member for Enterprise 2.0.

Sam Weber


Sam Weber is the CEO of, a real-time marketing automation service that enable both marketing and sales teams to quickly and accurately identify their best prospects. Sam previously served as Vice President of Technical Services at KnowNow and held a variety of strategic roles at Epiphany.

Hiten Shah

Hiten Shah

President and co-founder, KISSmetrics

Hiten Shah is the President and co-founder of KISSmetrics, which sells next-generation customer analytics tools to small and mid-sized companies. Shah previously founded Advanced Consulting Services (ACS) and Crazy Egg, which provided advanced online marketing tools and services.

Pierre-Loic Assayag

Pierre-Loic Assayag

CEO and co-founder, Traackr

Pierre-Loic is the CEO and co-founder of Traackr, the leading people discovery engine and a transformative force for brands and integrated marketing agencies in the post-mass media era. A veteran of the web industry, Pierre-Loic has deep expertise in advertising and marketing innovation. In the 90s, he became Peugeot-Citroen’s first Director of New Media heading up an international portfolio of information technology projects. Pierre-Loic went on to join the frontlines of the Internet economy with a vision to disrupt how we create and consume media.


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