Staying connected with his fans is what Soulja Boy does better than any other music artist. So it was a no brainer to add mobile and geosocial to his arsenal of his over 2 million Facebook fans, 2 million Twitter followers, 1.4 million friends on MySpace, and the army of over 240,000 strong on Ning. Considering our recent partnership with Ning, Universal Music approached us to integrate and bring the community ‘geo’. The result? A way for Soulja Boy’s fans to connect with each other in the real world, as well as stay up to date with their favorite hip hop star: SouljaWorld.
The primary goals for SouljaWorld are to 1) bring Soulja Boy’s communities together on their smartphones and 2) rally them around Soulja Boy’s touring and music. Using our custom tab (in this case 2 tabs), Soulja Boy’s discography and stream of social activity are a core piece of the app.
Soulja in Chief
Connecting with Soulja Boy and your fellow fans isn’t the only benefit to using SouljaWorld. There are some kick-ass badges to be won, and checking in the most to a venue earns you the title of ‘Soulja in Chief’. Earn them by checking in to a tattoo parlor, a barber shop, a Gucci store, a shoe store, and most importantly the stadiums where Soulja Boy is touring.