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How to Keep Your VIP Attendees Happy—and Returning to Your Events
How to Keep Your VIP Attendees Happy—and Returning to Your Events
VIPs drive revenue for your events. Whether they’re frequent attendees or people who’ve paid extra for workshops or exclusive networking opportunities, you’ll want to make a lasting impression upon them so they’ll re-register next year. Follow these steps to reward VIPs in ways that go beyond the standard swag and tell your most valuable customers […]
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Breaking: Significant Update from Apple Regarding Branded Event Apps
December 20, 2017
We just got the call from Apple that, minutes ago, they updated section 4.2.6 in the App Store Review Guidelines to read as follows: 4.2.6 Apps created from a commercialized template or app generation service will be rejected unless they are submitted directly by the provider of the app’s content. These services should not submit apps on […]
A Day in the Life Series - Meet Kyle Louis
A Day in the Life Series – Meet Kyle Louis
October 23, 2017
  Meet Kyle Louis Title: Mobile Build Engineer Location: HQ DoubleDutch Tenure: 5 year TL;DR I came to DoubleDutch in November 2012. The team was quite small then and it was very exciting to have an impact every day. While my impact has changed and evolved over nearly 5 years at DoubleDutch, I still find joy in contributing […]
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These Event Tech Tools Will Make Any Event Prof’s Life Easier
October 12, 2017
Modern event profs have an exciting variety of new tools to help pull off the perfect event, whether it’s the all-important annual user conference or a more intimate conversion event. You now have the power to streamline and automate nearly every step in the event planning process, saving time and providing a seamless experience for your […]
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Important Apple Update Regarding White Label Apps
October 6, 2017
  *** UPDATE – 10/6/2017 *** There has been a significant development in Apple’s position on white label event apps that should benefit DoubleDutch customers. Specifically, Apple has indicated that they will grandfather all DoubleDutch powered apps that are in the App Store by 12/31/17, thus protecting the white label event app model for existing DoubleDutch […]
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Event Planners, Get More Out of Your Paid Speakers in 3 Easy Steps
October 5, 2017
This is the first part of a three-part series by Shane Brethowr, founder of Overflow Story Lab, about how to make the most of your event speakers before, during and after the event. External speakers are expensive. In fact, they can be one of the most costly elements of an event, typically ranging from $5,000 […]
A Day in the Life Series - Meet Ryan Finn
A Day in the Life Series – Meet Ryan Finn
October 3, 2017
  Meet Ryan Finn Title: Enterprise Account Manager Location: Phoenix DoubleDutch Tenure: ~1 year TL;DR I came to DoubleDutch in December 2016. The Phoenix startup scene is hot right now and I was looking for a company with a world-class mobile platform, a great culture, and was hoping to be closer to home in central Phoenix (I’m a […]
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Why We Bought Eventgrid
September 28, 2017
It’s no secret that event registration and event apps go together.   Just about every event that DoubleDutch has powered over the last six years has had some sort of registration system behind it – over the years we’ve integrated with over 100 unique systems that perform critical pre-event functions like event registration and event […]
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3 Tips to Pull Off the Perfect Conversion Event
September 26, 2017
It might seem like an inordinate amount of your time goes to pulling off a signature event every year. It’s The Big One. There are intimate customer dinners, workshops for prospects and keynotes where all are welcome. Attendees enjoy top-notch entertainment and refuel with catering you carefully selected. These events are exciting and important. But […]
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A Day in the Life – Director of Sales
September 20, 2017
As I thought about writing this post about my average day, I was reminded of something my manager told me when I started my first sales job as a college graduate. “It’s the people man, I love the people,” he said when I asked him what motivated him to work so hard. The “people” he […]

5 From LIVE: 5 Big Things from Lawrence Coburn’s CEO Keynote

By |November 21, 2016|

Our CEO, Lawrence Coburn, kicked off LIVE 2016 with a vision for the future of Live Engagement Marketing and the convergence of the physical and digital worlds. At the heart of his presentation is how machine learning will impact the event experience, transforming how event managers and marketers do their jobs in the coming years. [...]

6 Slides Your MC Needs in Their Talk Track

By |November 15, 2016|

Connecting the Physical and Digital Experiences A question we often hear from our customers is how to drive more app adoption and engagement at their events. We know they spend a ton of time and energy producing app promotion kits, event signage and more to drive adoption, but what else can you do? At LIVE [...]

Introducing Topic Tagging: A New Way to Understand Your Attendees’ Interests

By |November 10, 2016|

Whether you're in event planning, digital marketing, HR or sales, chances are you'd agree that the more accurately your team can address the needs of its audience, the better. There's no shortage of behavior-based data available from traditional email and digital activities — say, tracking which whitepaper a prospect downloaded or employee performance reviews. Live [...]

ICYMI: Top Takeaways From LIVE 2016

By |November 9, 2016|

Last week, DoubleDutch celebrated the convergence of the physical and digital worlds of marketing at LIVE 2016. It was an opportunity for marketing and event professionals to come together and think critically about using live events to meet tangible (and measurable!) business goals — and, of course, network with some of the industry's brightest minds. [...]

Your Secret Event Networking Weapon? Highly Engaged Employees as Hosts

By |October 27, 2016|

As event managers, we know the overwhelming feeling of having an event's success put squarely on our shoulders. We feel responsible for everything going smoothly (or at least seemingly so!) — and for everyone having a great time. It’s hard to keep your eyes on every little moment at your event, especially when it comes [...]

If You’re Not Using Technology to Drive Event Networking, You’re Doing It Wrong

By |October 26, 2016|

Networking. It's the real reason attendees go to your conference every year; not to go to seven breakout sessions or listen to speakers wax poetic about their favorite topics (although education is up there, too!). Seventy-five percent of conference attendees (and 84 percent of people under 35) say networking plays a key role in their [...]

Unplugged: How Gainsight Turned Its Pulse Conference Into the Center of Gravity for Customer Success

By |October 21, 2016|

“The Dreamforce of Oakland." That's how Anthony Kennada, VP of marketing at customer success management platform Gainsight, describes his company's ambitions for its rapidly growing industry conference, Pulse. At our first-ever “Unplugged" event at DoubleDutch HQ, a new interview series with the pros behind top industry events, Kennada and his production partners revealed what it [...]

Supercharge Employee Education at Your Internal Events

By |October 20, 2016|

In today’s modern world, we deal with technological innovation, social media distraction, and a generation that is continuously moving onto the next new opportunity. With a whirlwind of distraction, 70% of training content is forgotten within 24 hours, making it harder than ever to educate our workforce. Live events offer an ideal occasion to silence [...]

Live Events are a Content Marketer’s Treasure Trove

By |October 19, 2016|

How does a content marketing technology company run its own content marketing program? Very strategically. “Content is the foundation of our marketing strategy and our go-to-market strategy," says Hana Abaza, head of strategy at Uberflip. “When we started, our content was broad, but now we're getting much more targeted and trying to be very strategic [...]

Partyforce: The Ultimate Dreamforce ‘16 Party Recap

By |October 14, 2016|

Another year of Dreamforce, has come and gone. If your week of nonstop learning, free swag, and endless drinks at the world’s largest software conference now feels like a dream, don’t let those memories fade! Through Partyforce, the unofficial Dreamforce party app powered by DoubleDutch, we have captured the best parties, keynotes, and overall highlights, [...]

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