29th Apr

SISO 2014

We kicked April 2014 off to a great start at the SISO CEO Summit in lovely Las Vegas. The event was attended by executives from many different countries, representing their event portfolio. The organizers added in a layer of fun and true Vegas spirit into the education calendar. They had Elvis performers, sassy show dancers, and [...]

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29th Apr

The Event Ghetto

By Lawrence Coburn, CEO & co-founder, DoubleDutch Way back in 2010, when we were first trying to raise some seed money for the initial concept that would later become DoubleDutch’s flagship event app, it wasn’t particularly easy going. Investors had bought into the high level premise that mobile / social / cloud was going to [...]

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24th Apr

Bringing Mobile Event Apps to the Marketing Nation: Marketo Summit 2014

In early April 2014, DoubleDutch had the opportunity to power one of the nation’s biggest marketing events, Marketo’s Marketing Nation Summit. This event was exciting for us for many reasons, but here’s the big one: a big group of data-driven marketers was actively using the DoubleDutch platform. At DoubleDutch, we are constantly drumming up ways [...]

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22nd Apr

5 Ways to Reduce the Environmental Impact of Your Conference or Trade Show

DoubleDutch is proud to be a longtime supporter of the Green Meetings Industry Council. We recently attended their event in San Francisco, and came back to the office empowered by what we learned. In celebration of Earth Day and our partnership with GMIC, we wanted to share  5 Ways to Reduce the Environmental Impact of [...]

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03rd Apr

Mobile Marketing Best Practices Are Ripe for Events

by Jennifer Hawkins, Director of Marketing of DoubleDutch With 2 billion smartphones worldwide, it’s no surprise that mobile marketing spend grew 80 percent in 2013. The numbers don’t lie – consumers are addicted to their phones, so marketers can connect with their target audience in new ways. How can we employ mobile in a way that [...]

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