Why A Previous Customer Joined DoubleDutch as the CMO

I became a raving fan of DoubleDutch as a customer two years ago, when I was the CMO at Saba Software. At the Saba @Work User Conference in 2013, we decided to use DoubleDutch as an event mobile app to deliver an electronic program guide and a more engaging attendee experience. Since our annual user [...]

By |October 13, 2015|

Yeah Baby…We’re Unveiling a New Maternity & Paternity Leave Policy

The movement to support women in technology is on the forefront now more than ever. Collaboration tool, Slack, recently released internal diversity statistics that revealed females represent 45 percent of their leadership and that women make up 39 percent of the company’s overall workforce – and they plan on improving these numbers. YouTube CEO, Susan Wojcicki, [...]

By |September 28, 2015|

Partyforce: Relive Your Best Dreamforce ‘15 Memories

Having the post-Dreamforce blues? So are we! After a week of inspiring keynotes, networking, and endless partying, it’s been hard settling back into reality. But thanks to the amazing Partyforce community, we have great memories by which to remember Dreamforce ‘15. DoubleDutch has powered Partyforce, the unofficial party app of Dreamforce, for the past four [...]

By |September 23, 2015|

Five More Things We Learned About Exhibiting at Trade Shows

At DoubleDutch, we really enjoyed Andy’s excellent post “10 Things We’ve Learned From Exhibiting at Dozens of Trade Shows,” and wanted to follow on with a few more of our own. We also spend millions of dollars each year producing and sponsoring events, and we feel immense pressure to squeeze as much ROI from our [...]

By |September 8, 2015|

DoubleDutch Receives $45 Million in Funding: The Next Stage of Our Growth

By: Lawrence Coburn, CEO, DoubleDutch There is some big news out of DoubleDutch today — we’ve announced a new $45 million round of funding, led by KKR. While the funding is not an achievement in itself, it is a resounding validation of the work we’ve been doing towards bringing the power and magic of software [...]

By |August 12, 2015|

Download Partyforce to Find the Hottest Parties at Dreamforce 2015

Don’t miss out on the #1 party app that will make your Dreamforce experience better than ever! Partyforce is the best way to discover the hottest parties and network with other partiers. The top 5 reasons to download Partyforce: 5. Do you like to party? So do we! Find the best DreamForce parties and RSVP [...]

By |August 7, 2015|

Choosing The Right Event Software: Can you really have it all?

By: Maria Treskunov, Marketing Analytics Manager, DoubleDutch So imagine you’re planning an event… you start with the venue, then you need decor, catering, AV, a dedicated website, a registration system, and even an event application to get attendees engaged and manage performance. It takes a lot of logistics to make all of those pieces come [...]

#DefendtheSpend: 5 Ways to Justify Your Event Spend

This post originally appeared on EventManagerBlog.  When it comes to marketing spending cuts, events are often the first to feel it—with ultimate budget-holders viewing them as a high-cost and tough-to-measure channel. But while at surface level this might seem like a logical fiscal choice, this fails to take into account the unique, almost anomalistic, value [...]

By Event Profs, For Event Profs: DoubleDutch and EMA Launch Membership App

Event professionals are busy people - especially in the months and weeks leading up to a big conference, meeting or tradeshow. They have a million and one things they have to juggle; vendor contacts, registration lists and all those little details that go into ensuring event success. So when it comes to connecting with other [...]

By |May 26, 2015|

Using Data to take DoubleDutch on Tour to the Next Level

We just got home from back-to-back DoubleDutch on Tours in Amsterdam and London and it was quite the whirlwind. Now that the post event dust has settled (and we have gotten several full nights’ sleep) we’ve had a chance to take stock and look back on some of the lessons we learned from hosting the [...]

By |May 12, 2015|