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How to Keep Your VIP Attendees Happy—and Returning to Your Events
How to Keep Your VIP Attendees Happy—and Returning to Your Events
VIPs drive revenue for your events. Whether they’re frequent attendees or people who’ve paid extra for workshops or exclusive networking opportunities, you’ll want to make a lasting impression upon them so they’ll re-register next year. Follow these steps to reward VIPs in ways that go beyond the standard swag and tell your most valuable customers […]
A Day in the Life Series - Meet Kyle Louis
A Day in the Life Series – Meet Kyle Louis
October 23, 2017
  Meet Kyle Louis Title: Mobile Build Engineer Location: HQ DoubleDutch Tenure: 5 year TL;DR I came to DoubleDutch in November 2012. The team was quite small then and it was very exciting to have an impact every day. While my impact has changed and evolved over nearly 5 years at DoubleDutch, I still find joy in contributing […]
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These Event Tech Tools Will Make Any Event Prof’s Life Easier
October 12, 2017
Modern event profs have an exciting variety of new tools to help pull off the perfect event, whether it’s the all-important annual user conference or a more intimate conversion event. You now have the power to streamline and automate nearly every step in the event planning process, saving time and providing a seamless experience for your […]
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Important Apple Update Regarding White Label Apps
October 6, 2017
  *** UPDATE – 10/6/2017 *** There has been a significant development in Apple’s position on white label event apps that should benefit DoubleDutch customers. Specifically, Apple has indicated that they will grandfather all DoubleDutch powered apps that are in the App Store by 12/31/17, thus protecting the white label event app model for existing DoubleDutch […]
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Event Planners, Get More Out of Your Paid Speakers in 3 Easy Steps
October 5, 2017
This is the first part of a three-part series by Shane Brethowr, founder of Overflow Story Lab, about how to make the most of your event speakers before, during and after the event. External speakers are expensive. In fact, they can be one of the most costly elements of an event, typically ranging from $5,000 […]
A Day in the Life Series - Meet Ryan Finn
A Day in the Life Series – Meet Ryan Finn
October 3, 2017
  Meet Ryan Finn Title: Enterprise Account Manager Location: Phoenix DoubleDutch Tenure: ~1 year TL;DR I came to DoubleDutch in December 2016. The Phoenix startup scene is hot right now and I was looking for a company with a world-class mobile platform, a great culture, and was hoping to be closer to home in central Phoenix (I’m a […]
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Why We Bought Eventgrid
September 28, 2017
It’s no secret that event registration and event apps go together.   Just about every event that DoubleDutch has powered over the last six years has had some sort of registration system behind it – over the years we’ve integrated with over 100 unique systems that perform critical pre-event functions like event registration and event […]
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3 Tips to Pull Off the Perfect Conversion Event
September 26, 2017
It might seem like an inordinate amount of your time goes to pulling off a signature event every year. It’s The Big One. There are intimate customer dinners, workshops for prospects and keynotes where all are welcome. Attendees enjoy top-notch entertainment and refuel with catering you carefully selected. These events are exciting and important. But […]
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A Day in the Life – Director of Sales
September 20, 2017
As I thought about writing this post about my average day, I was reminded of something my manager told me when I started my first sales job as a college graduate. “It’s the people man, I love the people,” he said when I asked him what motivated him to work so hard. The “people” he […]
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Learn From My Mistakes: 5 Event Planners Share Their Biggest Event Flop Ever
September 18, 2017
When’s the last time you made a mistake while planning or throwing an event? It probably didn’t feel very good, but mistakes often have a silver lining. Why? Because it is usually from these failures that you learn some of the most valuable and important lessons of your career. Of course, we can’t just go […]

The Most Important Metric to Measure Event ROI? Engagement

By |February 9, 2017|

Engaged prospects and customers are the backbone of any successful business. And Live Engagement Marketing (LEM) can be an ultimate driver for maximizing and influencing business opportunities and outcomes. But how do you prove to leadership (and to your marketing colleagues) just how effective your live events are at engaging your prospects and customers? While [...]

Defend Your Spend: Five Reasons to Fight for Event Marketing Budget

By |February 2, 2017|

I think we have all been here: You are sitting in a marketing budget meeting surrounded by colleagues from demand gen, email marketing, digital marketing and social media. Each person goes around the table and uses their extensive data from the past year to indicate why they need more budget in the upcoming year. And [...]

Announcing Our First Live Events and Engagement Benchmark Report

By |January 25, 2017|

The physical world of live events is merging with the digital world of software and mobile applications at a rapid pace. That's great news for event professionals as events, at most companies, command the single-largest slice of the annual marketing budget. By merging the physical with the digital through Live Engagement Marketing, event marketers now [...]

How DoubleDutch Used Event Data to Measure & Influence Success

By |January 20, 2017|

Our customers and blog readers have heard us talk about the power of Live Engagement Data that can be captured at their events. Our CEO even refers to it as "the most valuable dataset in the world." But rest assured that we don't just talk about the power of data — we put it to [...]

Doubling Down on Our Mission

By |January 10, 2017|

We decided to take control of our destiny yesterday, and it wasn’t easy. We said goodbye to a number of our coworkers and friends. All good people. All talented. All like family. I can vouch for all of them. Why did we do this? Mainly because we saw an opportunity to focus down on our [...]

Generate Buzz and Build up Your Event Community at the Same Time

By |December 28, 2016|

One of the hundreds of jobs we do as event marketers is to get people fired up for our events. The last thing you want is for an attendee to remember they're attending your event a couple days ahead of time because they saw it pop up on their calendar. You want them to be [...]

Customer Relationships Happen Between the Lines

By |December 27, 2016|

When the marketing team sat down to brainstorm our holiday campaign, we realized that 2016 was insane. The national news that surrounded our everyday lives made our day-to-day priorities seem almost muted in comparison.  When the Orlando Pulse shooting happened, we immediately leaned on each other and our DoubleDutch PrideTogether group for mourning, understanding, and [...]

Event Profs Weigh In: How Will Your Event Budget and Strategy Change in 2017?

By |December 27, 2016|

While the event doors may be closing on 2016, event planners are already planning how they will take their event programs to the next level in the year ahead. As technology, marketing trends, and overall company goals change, so too do event marketing strategies. And I think we can all agree that we're in a [...]

The Live Event: Why It Should Be a Critical Part of Your Marketing Strategy

By |December 22, 2016|

Event professionals know that live events provide an opportunity to interact with brands in a very personal and tangible way that is almost impossible to achieve through digital marketing. But sometimes, chief marketing officers don't. Most CMOs will at some point question the "live events" line item on the marketing budget and wonder if it's [...]

4 BIG Predictions for the Event Industry in 2017

By |December 21, 2016|

2017 is nearly upon us, and it’s time for our annual event technology predictions. Before getting into the predictions, let me start with a whirlwind tour of the state of the industry. First, the event sector itself seems to be booming. IMEX, the industry’s bellwether event, set records in everything that they track with 3,250 [...]

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