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Three Post-Event Metrics Execs Actually Care About
For years, the payoff for event marketing spend was fuzzy. Companies held events because they knew events were probably valuable and worthy of a sizable chunk of the annual marketing budget, but they couldn’t precisely back up those beliefs with solid data. Not so any longer. Having a strong feeling about a marketing spend doesn’t […]
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The Future of Events – Coaching Cloud, Simulation and Concierge
March 16, 2017
Inspiration often comes in bursts, and I recently had the good fortune of dropping into three conversations that influenced the way I think about technology’s role at live events.  The common thread of these conversations?  All three considered digital as a complement, not a replacement, for live events, and all three presumed that the data […]
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Are you the next #EventProf of the Year Winner?
March 14, 2017
DoubleDutch is excited to announce we are now accepting submissions for our 2017 #EventProf of the Year Award! Today through March 31st, we are accepting nominations for the most incredible, talented, innovative #EventProfs in the event marketing space. Last year, myself along with our stealthy videographer, surprised all four of our nominees at their corporate […]
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Make Live Events An Integral Part of Your B2B Marketing Strategy
March 10, 2017
At DoubleDutch, we strive to unlock the business value of human connections by bringing the power of digital to live experiences. This is the first post in our CMO Perspective #PowerofLive series, where we’ll interview some of the most progressive and innovative CMO’s to find out how they make live events a strategic part of […]
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Hormel Events — Tried and True Promotion
March 7, 2017
Overview Every year, Hormel Foods Corporation – makers of Hormel® Chili, SPAM®, and home to a stable of global brands – hosts an internal meeting, spanning the course of one week, with a three-year group rotation. Years one and two bring the executive and management teams together, a group of over 200. In year three, attendance […]
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A 4-Part Plan to Boost Attendee Engagement
March 2, 2017
Hi there! I’m Ashley Phelps, a Customer Experience Manager here at DoubleDutch. What’s that mean exactly? Well, basically I get to work with customers to make their app sparkle! Everyday I engage with incredibly innovative brands such as, GE, the E-Learning Guild, and Hilton. We work together on digital strategy, app configuration and content, and […]
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Analyze This: The Metrics Every Event Marketer Should Track
February 23, 2017
These days, marketers have access to a ton of data collected from the digital footprints left by prospects and customers, which they can use to measure impact and improve decisions. There’s an expectation that every campaign provides an opportunity to measure impact, optimize tactics, and showcase results. But when it comes to live events, a […]
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DoubleDutch + Women’s March on Washington App
February 21, 2017
Following the outpouring of pride and success from our participation in Women’s March on Washington, we are happy to announce a new initiative: DoubleDutch Connect. Redefining Human Connection. Inspiring Social Change. Each year, DoubleDutch will donate 12 software licenses to causes and events that are important to the people that make our company the great […]
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Defend Your Spend: Five Reasons to Fight for Event Marketing Budget
February 2, 2017
I think we have all been here: You are sitting in a marketing budget meeting surrounded by colleagues from demand gen, email marketing, digital marketing and social media. Each person goes around the table and uses their extensive data from the past year to indicate why they need more budget in the upcoming year. And […]
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Announcing Our First Live Events and Engagement Benchmark Report
January 25, 2017
The physical world of live events is merging with the digital world of software and mobile applications at a rapid pace. That’s great news for event professionals as events, at most companies, command the single-largest slice of the annual marketing budget. By merging the physical with the digital through Live Engagement Marketing, event marketers now […]

6 Slides Your MC Needs in Their Talk Track

By |November 15, 2016|

Connecting the Physical and Digital Experiences A question we often hear from our customers is how to drive more app adoption and engagement at their events. We know they spend a ton of time and energy producing app promotion kits, event signage and more to drive adoption, but what else can you do? At LIVE [...]

Introducing Topic Tagging: A New Way to Understand Your Attendees’ Interests

By |November 10, 2016|

Whether you're in event planning, digital marketing, HR or sales, chances are you'd agree that the more accurately your team can address the needs of its audience, the better. There's no shortage of behavior-based data available from traditional email and digital activities — say, tracking which whitepaper a prospect downloaded or employee performance reviews. Live [...]

ICYMI: Top Takeaways From LIVE 2016

By |November 9, 2016|

Last week, DoubleDutch celebrated the convergence of the physical and digital worlds of marketing at LIVE 2016. It was an opportunity for marketing and event professionals to come together and think critically about using live events to meet tangible (and measurable!) business goals — and, of course, network with some of the industry's brightest minds. [...]

Your Secret Event Networking Weapon? Highly Engaged Employees as Hosts

By |October 27, 2016|

As event managers, we know the overwhelming feeling of having an event's success put squarely on our shoulders. We feel responsible for everything going smoothly (or at least seemingly so!) — and for everyone having a great time. It’s hard to keep your eyes on every little moment at your event, especially when it comes [...]

If You’re Not Using Technology to Drive Event Networking, You’re Doing It Wrong

By |October 26, 2016|

Networking. It's the real reason attendees go to your conference every year; not to go to seven breakout sessions or listen to speakers wax poetic about their favorite topics (although education is up there, too!). Seventy-five percent of conference attendees (and 84 percent of people under 35) say networking plays a key role in their [...]

Unplugged: How Gainsight Turned Its Pulse Conference Into the Center of Gravity for Customer Success

By |October 21, 2016|

“The Dreamforce of Oakland." That's how Anthony Kennada, VP of marketing at customer success management platform Gainsight, describes his company's ambitions for its rapidly growing industry conference, Pulse. At our first-ever “Unplugged" event at DoubleDutch HQ, a new interview series with the pros behind top industry events, Kennada and his production partners revealed what it [...]

Supercharge Employee Education at Your Internal Events

By |October 20, 2016|

In today’s modern world, we deal with technological innovation, social media distraction, and a generation that is continuously moving onto the next new opportunity. With a whirlwind of distraction, 70% of training content is forgotten within 24 hours, making it harder than ever to educate our workforce. Live events offer an ideal occasion to silence [...]

Live Events are a Content Marketer’s Treasure Trove

By |October 19, 2016|

How does a content marketing technology company run its own content marketing program? Very strategically. “Content is the foundation of our marketing strategy and our go-to-market strategy," says Hana Abaza, head of strategy at Uberflip. “When we started, our content was broad, but now we're getting much more targeted and trying to be very strategic [...]

Partyforce: The Ultimate Dreamforce ‘16 Party Recap

By |October 14, 2016|

Another year of Dreamforce, has come and gone. If your week of nonstop learning, free swag, and endless drinks at the world’s largest software conference now feels like a dream, don’t let those memories fade! Through Partyforce, the unofficial Dreamforce party app powered by DoubleDutch, we have captured the best parties, keynotes, and overall highlights, [...]

How to Generate Massive Sponsor ROI With Event Technology

By |October 12, 2016|

Sponsors and exhibitors play a pivotal role in the revenue that drives events. In order to retain and grow that revenue, your ability to assist your sponsors in demonstrating the value of their continued partnership is critical. It can be a challenging assignment. Nearly a quarter of event sponsors want a better way to measure [...]

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