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Event Technology Just Took a Giant Step Forward (With a Little Help from Apple)
At DoubleDutch, we’ve long known that the White Label Event App model (siloed, disposable apps for each customer) was not ideal.  It was bad for attendees, overly complex for our customers, and inefficient and inelegant as a way to deploy software. We also knew that the right model looked more like Slack or Gmail – […]
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Ask the Experts: A Speechwriter’s Guide to the Perfect Keynote
July 13, 2017
Attendees at your industry conferences and company meetings have high expectations for a keynote address. It’s more than just another presentation, it’s the cornerstone of the entire event. And, if it’s your CEO giving the keynote, the stakes are even higher. Your attendees look to the keynote to energize and inspire. But how do you […]
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The Venue Series: New York City
July 6, 2017
This is the second post of our new “Venue Series,” where we share our favorite event venues in cities across the U.S. and why we love them. The sheer number of event venues in Manhattan is mind-boggling. When you expand that to Brooklyn, your head just might explode trying to find a perfect spot for […]
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Employee Engagement is a Breeze with DoubleDutch
June 29, 2017
The term “dogfooding” refers to the practice of a company using its own products to test and promote its product. It originates from an email sent in 1988 from Microsoft manager Paul Maritz to Brian Valentine, test manager for Microsoft LAN software with the subject line, “Eating our own dogfood,” tasking him to increase internal […]
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5 Easy Steps to Make Your Events More Accessible
June 22, 2017
We often like to stress the importance of choosing a unique venue for your events, but the more your stray from the traditional hotel-type venue the more you need to think about accessibility. Hotels are often already set-up to accommodate people with accessibility needs, but other venues may not be. On top of that, there […]
Ask the Experts: How to Craft the Perfect Post Event Survey
Ask the Experts: How to Craft the Perfect Post Event Survey
June 13, 2017
  For data-driven event marketers, post-event surveys have the power to produce some of the most valuable data to evaluate the success of your event and to help you create better events in the future. But creating the right level of insight goes far beyond plugging questions into an online form and hitting send—there’s a […]
The Venue Series: San Francisco
The Venue Series: San Francisco
June 8, 2017
  Your event venue is one of the most defining aspects of your event. It sets the mood, starts the conversation and gets people excited for the day ahead. So finding one that you and your attendees absolutely love is critical. That’s why we are kicking off The Venue Series, where we share our favorite […]
5 Reasons Your Head of Demand Gen Should Use Event Data
5 Reasons Your Head of Demand Gen Should Use Event Data
June 1, 2017
One question your head of demand-gen is certain to ask you after an event is, “how many leads did we get?” It’s a fair question and leads are always a part of the event ROI equation. But the real power of events for lead-gen lies in what your company does with the attendee data that […]
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Back to Basics: 3 Tricks to Landing the Hottest B2B Event Venue
May 25, 2017
When it comes to building the perfect event, you have two options: the seemingly simple all-inclusive hotel package, or an approach inspired by the city you’re in and the best vendors available. The next time you plan an event, challenge yourself to think like a local and do some digging on the most sought after […]
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A Framework for Your First B2B SaaS Customer Advisory Board
May 18, 2017
If you’re reading this, chances are you have considered launching a Customer Advisory Board (CAB) at your startup, but for some reason talked yourself out of it. “Our customers aren’t ready,” is the most common excuse I hear. In most cases, that reason couldn’t be farther from the truth. In fact, I’m speaking from experience […]

How DoubleDutch Used Event Data to Measure & Influence Success

By |January 20, 2017|

Our customers and blog readers have heard us talk about the power of Live Engagement Data that can be captured at their events. Our CEO even refers to it as "the most valuable dataset in the world." But rest assured that we don't just talk about the power of data — we put it to [...]

Doubling Down on Our Mission

By |January 10, 2017|

We decided to take control of our destiny yesterday, and it wasn’t easy. We said goodbye to a number of our coworkers and friends. All good people. All talented. All like family. I can vouch for all of them. Why did we do this? Mainly because we saw an opportunity to focus down on our [...]

Generate Buzz and Build up Your Event Community at the Same Time

By |December 28, 2016|

One of the hundreds of jobs we do as event marketers is to get people fired up for our events. The last thing you want is for an attendee to remember they're attending your event a couple days ahead of time because they saw it pop up on their calendar. You want them to be [...]

Customer Relationships Happen Between the Lines

By |December 27, 2016|

When the marketing team sat down to brainstorm our holiday campaign, we realized that 2016 was insane. The national news that surrounded our everyday lives made our day-to-day priorities seem almost muted in comparison.  When the Orlando Pulse shooting happened, we immediately leaned on each other and our DoubleDutch PrideTogether group for mourning, understanding, and [...]

Event Profs Weigh In: How Will Your Event Budget and Strategy Change in 2017?

By |December 27, 2016|

While the event doors may be closing on 2016, event planners are already planning how they will take their event programs to the next level in the year ahead. As technology, marketing trends, and overall company goals change, so too do event marketing strategies. And I think we can all agree that we're in a [...]

The Live Event: Why It Should Be a Critical Part of Your Marketing Strategy

By |December 22, 2016|

Event professionals know that live events provide an opportunity to interact with brands in a very personal and tangible way that is almost impossible to achieve through digital marketing. But sometimes, chief marketing officers don't. Most CMOs will at some point question the "live events" line item on the marketing budget and wonder if it's [...]

4 BIG Predictions for the Event Industry in 2017

By |December 21, 2016|

2017 is nearly upon us, and it’s time for our annual event technology predictions. Before getting into the predictions, let me start with a whirlwind tour of the state of the industry. First, the event sector itself seems to be booming. IMEX, the industry’s bellwether event, set records in everything that they track with 3,250 [...]

NamesCon17: Rethinking the Name Badge

By |December 20, 2016|

For the past two years, I’ve written articles about the importance of conference name badge design (2014 and 2015) to enhance networking opportunities at live events. This year, myself and the rest of the team at NamesCon thought it would be a good idea to start from scratch and completely redesign our name badge for [...]

The Psychology Behind a Successful All-Hands Event

By |December 14, 2016|

It is nearly the end of the year. Chances are, you have organized a stellar industry conference, multiple trade shows and too many workshops to count. The only thing standing between you and a holiday break is the big year-end company meeting. Even with the latest technology at your fingertips and an I've-been-here-before confidence, organizing [...]

How the NFL Players Association Uses Live Events to Engage Players Off the Field

By |December 13, 2016|

When they're not sacking the quarterback or running for a game-winning touchdown, football players go to conferences and events, just like we do. The NFL Players Association (NFLPA) stages several events for players, partners and player reps, such as the NFLPA Rookie Premiere and the NFLPA Collegiate Bowl, for showcasing top college football seniors. Lucy [...]

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