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A Day in the Life – Director of Sales
As I thought about writing this post about my average day, I was reminded of something my manager told me when I started my first sales job as a college graduate. “It’s the people man, I love the people,” he said when I asked him what motivated him to work so hard. The “people” he […]
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Learn From My Mistakes: 5 Event Planners Share Their Biggest Event Flop Ever
September 18, 2017
When’s the last time you made a mistake while planning or throwing an event? It probably didn’t feel very good, but mistakes often have a silver lining. Why? Because it is usually from these failures that you learn some of the most valuable and important lessons of your career. Of course, we can’t just go […]
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The Venue Series: Austin, Texas
September 7, 2017
  This is the fourth post in our “Venue Series,” where we share our favorite event venues in cities across the U.S. and explain why we love them. It’s no secret that Austin, Texas is an economic powerhouse. According to The Milken Institute, a non-partisan think tank, Austin ranks second on its 2016 list of “Best Performing […]
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Connect Your Events to Strategic Business Goals: Lessons From the ‘World’s Greatest Event Marketer’
August 31, 2017
Last month, I released my eBook (“Meet Charlie: The World’s Greatest Event Marketer“) about my decade-long journey from inexperienced event coordinator to a seasoned, data-driven event marketer. I wrote it as a resource for event marketing professionals eager to produce more strategic events that create measurable impact on their companies (and, as a result, give […]
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A Day in The Life – Analytics and Operations
August 29, 2017
Shout out to Grace Low for kicking off the ‘Day in The Life’ blog series with an awesome piece on her passion for solving customer’s problems, we couldn’t do it without you! This week’s blog comes from Taylor S. McLoughlin, a program manager on the Analytics/BI and Business Operations team. Yes, we are people. Yes, […]
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Avoid the Dreaded ‘Manel’: It’s Time to Diversify Your Speaker Panel
August 23, 2017
This may sound familiar: You’re at a panel discussion and as you scan the speaker bios you realize that even though they are all more than qualified to speak, the panel will most likely not have the diversity of thought and differing perspectives you initially hoped for. Why? Because it’s not a panel at all, […]
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3 Event Strategies B2B Can Learn from Consumer Brands
August 17, 2017
  A Red-Bull Flugtag event is very different than an SAP user conference. A Michael Kors fashion show is very different than a Salesforce roadshow. While all of these companies are trying to bring customers and prospects closer to their brand, the way B2B and B2C companies approach their marketing and events strategy is quite different. And […]
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A Day in the Life Series – Meet Grace Low
August 15, 2017
Ever wondered what it’s like to work in the fast paced world of tech? You’re in luck. Over the next few months, we will be introducing you to members of the DoubleDutch team around the world. Every day brings something new, exciting, and sometimes challenging. With offices in San Francisco, Phoenix, Amsterdam, and a handful […]
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The Venue Series: Chicago
August 10, 2017
This is the third post in our new “Venue Series,” where we share our favorite event venues in cities across the U.S. and explain why we love them. Nestled on the southwestern shore of Lake Michigan, Chicago’s rich culture, diverse neighborhoods and plentiful green spaces provide ample opportunities to host a one-of-a-kind event. Not familiar […]
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Battling Event Fatigue: 5 Curveball Ideas To Enliven Your Next Event
August 3, 2017
For modern event marketers, pulling off a great event takes more than selecting a great venue, good food and an impressive speaker lineup. Production and logistics details also play a major role in an event’s success.The challenge for any event prof is coming up with ideas to keep events exciting and engaging. Fresh out of ideas […]

The Future of Events – Coaching Cloud, Simulation and Concierge

By |March 16, 2017|

Inspiration often comes in bursts, and I recently had the good fortune of dropping into three conversations that influenced the way I think about technology’s role at live events.  The common thread of these conversations?  All three considered digital as a complement, not a replacement, for live events, and all three presumed that the data [...]

Are you the next #EventProf of the Year Winner?

DoubleDutch is excited to announce we are now accepting submissions for our 2017 #EventProf of the Year Award! Today through March 31st, we are accepting nominations for the most incredible, talented, innovative #EventProfs in the event marketing space. Last year, myself along with our stealthy videographer, surprised all four of our nominees at their corporate [...]

Make Live Events An Integral Part of Your B2B Marketing Strategy

By |March 10, 2017|

At DoubleDutch, we strive to unlock the business value of human connections by bringing the power of digital to live experiences. This is the first post in our CMO Perspective #PowerofLive series, where we'll interview some of the most progressive and innovative CMO's to find out how they make live events a strategic part of [...]

Hormel Events — Tried and True Promotion

By |March 7, 2017|

Overview Every year, Hormel Foods Corporation – makers of Hormel® Chili, SPAM®, and home to a stable of global brands – hosts an internal meeting, spanning the course of one week, with a three-year group rotation. Years one and two bring the executive and management teams together, a group of over 200. In year three, attendance [...]

A 4-Part Plan to Boost Attendee Engagement

By |March 2, 2017|

Hi there! I’m Ashley Phelps, a Customer Experience Manager here at DoubleDutch. What’s that mean exactly? Well, basically I get to work with customers to make their app sparkle! Everyday I engage with incredibly innovative brands such as, GE, the E-Learning Guild, and Hilton. We work together on digital strategy, app configuration and content, and [...]

Analyze This: The Metrics Every Event Marketer Should Track

By |February 23, 2017|

These days, marketers have access to a ton of data collected from the digital footprints left by prospects and customers, which they can use to measure impact and improve decisions. There’s an expectation that every campaign provides an opportunity to measure impact, optimize tactics, and showcase results. But when it comes to live events, a [...]

DoubleDutch + Women’s March on Washington App

By |February 21, 2017|

Following the outpouring of pride and success from our participation in Women’s March on Washington, we are happy to announce a new initiative: DoubleDutch Connect. Redefining Human Connection. Inspiring Social Change. Each year, DoubleDutch will donate 12 software licenses to causes and events that are important to the people that make our company the great [...]

Aligning Your Event to Business Outcomes

By |February 16, 2017|

Event ROI is all about working backwards. Before you start scoping out venues or let your mind get carried away with keynote speaker options, you need to think critically about your event goals and desired business outcomes. Why does your company want to host an event in the first place? Is this part of a [...]

The Most Important Metric to Measure Event ROI? Engagement

By |February 9, 2017|

Engaged prospects and customers are the backbone of any successful business. And Live Engagement Marketing (LEM) can be an ultimate driver for maximizing and influencing business opportunities and outcomes. But how do you prove to leadership (and to your marketing colleagues) just how effective your live events are at engaging your prospects and customers? While [...]

Defend Your Spend: Five Reasons to Fight for Event Marketing Budget

By |February 2, 2017|

I think we have all been here: You are sitting in a marketing budget meeting surrounded by colleagues from demand gen, email marketing, digital marketing and social media. Each person goes around the table and uses their extensive data from the past year to indicate why they need more budget in the upcoming year. And [...]

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