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blog-vip-experience
How to Keep Your VIP Attendees Happy—and Returning to Your Events
VIPs drive revenue for your events. Whether they’re frequent attendees or people who’ve paid extra for workshops or exclusive networking opportunities, you’ll want to make a lasting impression upon them so they’ll re-register next year. Follow these steps to reward VIPs in ways that go beyond the standard swag and tell your most valuable customers […]
blog-day-in-life-kyle
A Day in the Life Series – Meet Kyle Louis
October 23, 2017
  Meet Kyle Louis Title: Mobile Build Engineer Location: HQ DoubleDutch Tenure: 5 year TL;DR I came to DoubleDutch in November 2012. The team was quite small then and it was very exciting to have an impact every day. While my impact has changed and evolved over nearly 5 years at DoubleDutch, I still find joy in contributing […]
blog-tech-tools
These Event Tech Tools Will Make Any Event Prof’s Life Easier
October 12, 2017
Modern event profs have an exciting variety of new tools to help pull off the perfect event, whether it’s the all-important annual user conference or a more intimate conversion event. You now have the power to streamline and automate nearly every step in the event planning process, saving time and providing a seamless experience for your […]
blog-apple-update
Important Apple Update Regarding White Label Apps
October 6, 2017
  *** UPDATE – 10/6/2017 *** There has been a significant development in Apple’s position on white label event apps that should benefit DoubleDutch customers. Specifically, Apple has indicated that they will grandfather all DoubleDutch powered apps that are in the App Store by 12/31/17, thus protecting the white label event app model for existing DoubleDutch […]
blog-paid-speakers
Event Planners, Get More Out of Your Paid Speakers in 3 Easy Steps
October 5, 2017
This is the first part of a three-part series by Shane Brethowr, founder of Overflow Story Lab, about how to make the most of your event speakers before, during and after the event. External speakers are expensive. In fact, they can be one of the most costly elements of an event, typically ranging from $5,000 […]
blog-day-in-life-ryan
A Day in the Life Series – Meet Ryan Finn
October 3, 2017
  Meet Ryan Finn Title: Enterprise Account Manager Location: Phoenix DoubleDutch Tenure: ~1 year TL;DR I came to DoubleDutch in December 2016. The Phoenix startup scene is hot right now and I was looking for a company with a world-class mobile platform, a great culture, and was hoping to be closer to home in central Phoenix (I’m a […]
blog-eventgrid
Why We Bought Eventgrid
September 28, 2017
It’s no secret that event registration and event apps go together.   Just about every event that DoubleDutch has powered over the last six years has had some sort of registration system behind it – over the years we’ve integrated with over 100 unique systems that perform critical pre-event functions like event registration and event […]
blog-conversion-event
3 Tips to Pull Off the Perfect Conversion Event
September 26, 2017
It might seem like an inordinate amount of your time goes to pulling off a signature event every year. It’s The Big One. There are intimate customer dinners, workshops for prospects and keynotes where all are welcome. Attendees enjoy top-notch entertainment and refuel with catering you carefully selected. These events are exciting and important. But […]
blog-day-in-life-david
A Day in the Life – Director of Sales
September 20, 2017
As I thought about writing this post about my average day, I was reminded of something my manager told me when I started my first sales job as a college graduate. “It’s the people man, I love the people,” he said when I asked him what motivated him to work so hard. The “people” he […]
blog-learn-from-mistakes
Learn From My Mistakes: 5 Event Planners Share Their Biggest Event Flop Ever
September 18, 2017
When’s the last time you made a mistake while planning or throwing an event? It probably didn’t feel very good, but mistakes often have a silver lining. Why? Because it is usually from these failures that you learn some of the most valuable and important lessons of your career. Of course, we can’t just go […]

The Venue Series: San Francisco

By |June 8, 2017|

  Your event venue is one of the most defining aspects of your event. It sets the mood, starts the conversation and gets people excited for the day ahead. So finding one that you and your attendees absolutely love is critical. That's why we are kicking off The Venue Series, where we share our favorite [...]

5 Reasons Your Head of Demand Gen Should Use Event Data

By |June 1, 2017|

One question your head of demand-gen is certain to ask you after an event is, “how many leads did we get?" It's a fair question and leads are always a part of the event ROI equation. But the real power of events for lead-gen lies in what your company does with the attendee data that [...]

Back to Basics: 3 Tricks to Creating a Memorable Event Experience

When it comes to building the perfect event, you have two options: the seemingly simple all-inclusive hotel package, or an approach inspired by the city you're in and the best vendors available. The next time you plan an event, challenge yourself to think like a local and do some digging on the most sought after [...]

A Framework for Your First B2B SaaS Customer Advisory Board

If you’re reading this, chances are you have considered launching a Customer Advisory Board (CAB) at your startup, but for some reason talked yourself out of it. “Our customers aren’t ready,” is the most common excuse I hear. In most cases, that reason couldn’t be farther from the truth. In fact, I’m speaking from experience [...]

Back to Basics: 5 Ways to Host The Most T.D. Event Ever

  Ready, Set, Slay DoubleDutch is launching a “Back to Basics” series for your not so basic, events. We want to bring you fresh ideas, venues, and tips for inside and outside the DoubleDutch platform experience. This week we are bringing you five ways to host the most T.D.,“to die”, event in 2017. Incorporate these [...]

Flipping the Funnel on Events: How ABM Can Help You Drive Better Attendees and Sponsors

The #FlipMyFunnel model is a tremendous asset when driving sponsors and attendees to rally around your event. In case you aren’t familiar with the model, it takes the traditional lead-based funnel and flips it on its head with an account-based approach. There are four stages in the model: identify, expand, engage and advocate. Let’s dive [...]

A CMO’s Take: If You Aren’t Using a Mobile Event App, You’re a Dinosaur

By |April 27, 2017|

At DoubleDutch, we strive to unlock the business value of human connections by bringing the power of digital to live events. This is the latest in our CMO Perspective #PowerofLive series, where we interview progressive, innovative CMOs who are making live events a strategic part of their marketing approach. Carl Tsukahara is a technologist turned [...]

5 Must Attend Events for Event Marketers in 2017

By |April 20, 2017|

As an event marketer, you spend a ton of time thinking about how to get people to attend your events. But, have you ever taken a second to pause and consider what events you should be attending to become a more well rounded, strategic marketer? We probably don't need to tell you that no matter [...]

A Marketing Outsider Takes a Stab at #Events – A Tale of Persistence

There are a lot of things I love about DoubleDutch. The product, the people, the stocked fridges... for a girl from the deep south, it’s more than I ever imagined when it comes to a job. During my two years here, I’ve grown in ways I never thought possible. I’ve been forever changed for the [...]

5 Ways to Hack Your Recent Event for Future Content

Events are much more than logistical challenges to be solved, from session topics and travel arrangements to catering menus. They are a goldmine for marketers tasked with keeping the content engine humming. Not only are events a great way for marketers to find brand advocates who can spread your company's message, but you can — [...]

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