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Event Technology Just Took a Giant Step Forward (With a Little Help from Apple)
At DoubleDutch, we’ve long known that the White Label Event App model (siloed, disposable apps for each customer) was not ideal.  It was bad for attendees, overly complex for our customers, and inefficient and inelegant as a way to deploy software. We also knew that the right model looked more like Slack or Gmail – […]
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Ask the Experts: A Speechwriter’s Guide to the Perfect Keynote
July 13, 2017
Attendees at your industry conferences and company meetings have high expectations for a keynote address. It’s more than just another presentation, it’s the cornerstone of the entire event. And, if it’s your CEO giving the keynote, the stakes are even higher. Your attendees look to the keynote to energize and inspire. But how do you […]
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The Venue Series: New York City
July 6, 2017
This is the second post of our new “Venue Series,” where we share our favorite event venues in cities across the U.S. and why we love them. The sheer number of event venues in Manhattan is mind-boggling. When you expand that to Brooklyn, your head just might explode trying to find a perfect spot for […]
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Employee Engagement is a Breeze with DoubleDutch
June 29, 2017
The term “dogfooding” refers to the practice of a company using its own products to test and promote its product. It originates from an email sent in 1988 from Microsoft manager Paul Maritz to Brian Valentine, test manager for Microsoft LAN software with the subject line, “Eating our own dogfood,” tasking him to increase internal […]
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5 Easy Steps to Make Your Events More Accessible
June 22, 2017
We often like to stress the importance of choosing a unique venue for your events, but the more your stray from the traditional hotel-type venue the more you need to think about accessibility. Hotels are often already set-up to accommodate people with accessibility needs, but other venues may not be. On top of that, there […]
Ask the Experts: How to Craft the Perfect Post Event Survey
Ask the Experts: How to Craft the Perfect Post Event Survey
June 13, 2017
  For data-driven event marketers, post-event surveys have the power to produce some of the most valuable data to evaluate the success of your event and to help you create better events in the future. But creating the right level of insight goes far beyond plugging questions into an online form and hitting send—there’s a […]
The Venue Series: San Francisco
The Venue Series: San Francisco
June 8, 2017
  Your event venue is one of the most defining aspects of your event. It sets the mood, starts the conversation and gets people excited for the day ahead. So finding one that you and your attendees absolutely love is critical. That’s why we are kicking off The Venue Series, where we share our favorite […]
5 Reasons Your Head of Demand Gen Should Use Event Data
5 Reasons Your Head of Demand Gen Should Use Event Data
June 1, 2017
One question your head of demand-gen is certain to ask you after an event is, “how many leads did we get?” It’s a fair question and leads are always a part of the event ROI equation. But the real power of events for lead-gen lies in what your company does with the attendee data that […]
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Back to Basics: 3 Tricks to Landing the Hottest B2B Event Venue
May 25, 2017
When it comes to building the perfect event, you have two options: the seemingly simple all-inclusive hotel package, or an approach inspired by the city you’re in and the best vendors available. The next time you plan an event, challenge yourself to think like a local and do some digging on the most sought after […]
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A Framework for Your First B2B SaaS Customer Advisory Board
May 18, 2017
If you’re reading this, chances are you have considered launching a Customer Advisory Board (CAB) at your startup, but for some reason talked yourself out of it. “Our customers aren’t ready,” is the most common excuse I hear. In most cases, that reason couldn’t be farther from the truth. In fact, I’m speaking from experience […]

5 Ways to Reduce the Environmental Impact of Your Conference or Trade Show

By |April 22, 2014|

DoubleDutch is proud to be a longtime supporter of the Green Meetings Industry Council. We recently attended their event in San Francisco, and came back to the office empowered by what we learned. In celebration of Earth Day and our partnership with GMIC, we wanted to share  5 Ways to Reduce the Environmental Impact of [...]

Mobile Marketing Best Practices Are Ripe for Events

By |April 3, 2014|

by Jennifer Hawkins, Director of Marketing of DoubleDutch With 2 billion smartphones worldwide, it’s no surprise that mobile marketing spend grew 80 percent in 2013. The numbers don’t lie - consumers are addicted to their phones, so marketers can connect with their target audience in new ways. How can we employ mobile in a way that [...]

DoubleDutch to Showcase the Hottest Mobile & 3D Tech at EXHIBITOR 2014

By |March 16, 2014|

Are you a trade show organizer or corporate event planner?  Are you shaking your head yes? Then the fabulous Las Vegas better be in your travel calendar this week, as the EXHIBITOR 2014 Conference & Exhibition is taking place at the Mandalay Bay Resort & Casino.  EXHIBITOR is a face-to-face training conference and exhibition for event [...]

Too many SXSW parties to choose from? Use the unofficial party app.

By |March 5, 2014|

The "almighty-festival-that-must-not-be-named” which draws more than 65,000 people from interactive, film & music industries kicks off Friday, March 7th in Austin, Texas. Are you ready?  Do you have a party plan?  A method to the party madness?  With more than 200+ parties, concerts, and live events taking place outside of the  800 sessions available at Interactive alone, [...]

European #MarketingProfs Converge at TFM&A

By |February 24, 2014|

Attention all you european #marketingprofs lucky enough to be attending the Technology for Marketing & Advertising (TFM&A) conference in London, you are in for treat! The conference now in its 14th year is the UK’s largest gathering of marketing and advertising professionals -- this February 25 & 26 they will be offering over 180 free [...]

DoubleDutch Goes BIG With MPI

By |February 19, 2014|

We are gearing up to finish off the month of February with not one -- but THREE Meeting Professionals International (MPI) events across the country. MPI is one of the largest and most vital global meeting and event industry associations helping it's members to thrive by building connections through knowledge and ideas, relationships, and marketplaces. [...]

DoubleDutch Hits the Pacific at AIME Melbourne

By |February 16, 2014|

DoubleDutch is headed down under this week. (Sorry, we know that was lame, but couldn’t resist!) Let’s start again. The DoubleDutch team is headed to Australia for the Asia-Pacific Incentives & Meeting Expo (AIME), next week in Melbourne. The team will be on the exhibit floor demonstrating a new version of the event app and talking [...]

iBeacon and BlueTooth LE: The future of contextual events

By |February 12, 2014|

The tech industry is abuzz with talk of beacon technology, which utilizes Bluetooth connections to communicate messages between smartphones or tablets. Most of the threads you'll find online talk about how beacon technology will change the way we shop... until now. Today, DoubleDutch is thrilled to announce two new features are available in the award-winning event [...]

My Event Tech Dream for 2014: Open and Free Data

By |January 30, 2014|

2014 will be the most exciting year on record for event technology. The event landscape finds itself at the intersection of several technology megatrends - mobile, social, big data - that promise to reinvent the category, and to bring software to all corners of the meetings industry. Historically, software companies haven’t cared much for events. [...]

DoubleDutch Gets FRESH

By |January 24, 2014|

Hej! DoubleDutch is headed to Copenhagen, capital of the happiest country in the world, to participate in what is considered one of the freshest meetings on conference design and innovation.  FRESH is a gathering place for conference game-changers who are willing to test new technology, conduct scientific experiments, deploy new formats and introduce novelties.  DoubleDutch [...]

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