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5 Must Attend Events for Event Marketers in 2017
As an event marketer, you spend a ton of time thinking about how to get people to attend your events. But, have you ever taken a second to pause and consider what events you should be attending to become a more well rounded, strategic marketer? We probably don’t need to tell you that no matter […]
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A Marketing Outsider Takes a Stab at #Events – A Tale of Persistence
April 13, 2017
There are a lot of things I love about DoubleDutch. The product, the people, the stocked fridges… for a girl from the deep south, it’s more than I ever imagined when it comes to a job. During my two years here, I’ve grown in ways I never thought possible. I’ve been forever changed for the […]
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5 Ways to Hack Your Recent Event for Future Content
April 6, 2017
Events are much more than logistical challenges to be solved, from session topics and travel arrangements to catering menus. They are a goldmine for marketers tasked with keeping the content engine humming. Not only are events a great way for marketers to find brand advocates who can spread your company’s message, but you can — […]
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3 Event Strategies for Customer Marketers
March 30, 2017
As a customer marketer, I know there’s no better marketing tool than a happy customer who’s willing to speak on your company’s behalf. According to a recent study, customer recommendations are up to 10 times more effective in driving sales than a brand’s own sales and marketing efforts. Events are teeming with potential brand advocates […]
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Three Post-Event Metrics Execs Actually Care About
March 23, 2017
For years, the payoff for event marketing spend was fuzzy. Companies held events because they knew events were probably valuable and worthy of a sizable chunk of the annual marketing budget, but they couldn’t precisely back up those beliefs with solid data. Not so any longer. Having a strong feeling about a marketing spend doesn’t […]
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The Future of Events – Coaching Cloud, Simulation and Concierge
March 16, 2017
Inspiration often comes in bursts, and I recently had the good fortune of dropping into three conversations that influenced the way I think about technology’s role at live events.  The common thread of these conversations?  All three considered digital as a complement, not a replacement, for live events, and all three presumed that the data […]
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Are you the next #EventProf of the Year Winner?
March 14, 2017
DoubleDutch is excited to announce we are now accepting submissions for our 2017 #EventProf of the Year Award! Today through March 31st, we are accepting nominations for the most incredible, talented, innovative #EventProfs in the event marketing space. Last year, myself along with our stealthy videographer, surprised all four of our nominees at their corporate […]
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Make Live Events An Integral Part of Your B2B Marketing Strategy
March 10, 2017
At DoubleDutch, we strive to unlock the business value of human connections by bringing the power of digital to live experiences. This is the first post in our CMO Perspective #PowerofLive series, where we’ll interview some of the most progressive and innovative CMO’s to find out how they make live events a strategic part of […]
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Hormel Events — Tried and True Promotion
March 7, 2017
Overview Every year, Hormel Foods Corporation – makers of Hormel® Chili, SPAM®, and home to a stable of global brands – hosts an internal meeting, spanning the course of one week, with a three-year group rotation. Years one and two bring the executive and management teams together, a group of over 200. In year three, attendance […]
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A 4-Part Plan to Boost Attendee Engagement
March 2, 2017
Hi there! I’m Ashley Phelps, a Customer Experience Manager here at DoubleDutch. What’s that mean exactly? Well, basically I get to work with customers to make their app sparkle! Everyday I engage with incredibly innovative brands such as, GE, the E-Learning Guild, and Hilton. We work together on digital strategy, app configuration and content, and […]

Exceed Association Expectations with 365-Day Engagement

By |December 9, 2013|

Are you a part of an association looking to engage members on a 365-day basis?  Do you host an association event where attendance and engagement is extremely strong and then comes to a halt post-event?  Discover how a mobile app can help your association exceed the expectations of stakeholders, members and sponsors and become a [...]

The “Must-Attend” Event for Exhibition & Event Profs

By |December 4, 2013|

Go figure! Exhibition and event profs like to gather for an event about -- wait for it -- EVENTS!  IAEE’s Expo! Expo! is an industry gathering, where the best and brightest in the industry set standards for innovative ideas, vital resources, new opportunities and creative thought leadership.  With both education and expo components Expo! Expo! [...]

The Parties of Dreamforce 2013

By |December 3, 2013|

Two things are synonymous with Dreamforce: Cloud Computing & Parties. This weeklong event, hosted by Salesforce, brings thousands of sales, marketing, IT professionals and the like to San Francisco to discuss the future of cloud computing... and party. To help Dreamforce attendees keep better track of the more than 40 public parties and meet nearby [...]

Lumido, A Digital Marketing Event in Amsterdam

By |November 20, 2013|

Lumido is a carefully designed one day digital marketing program in Amsterdam that will allow marketing professionals the opportunity to learn from some of the best and brightest in the industry.  Topics to be covered include strategy, process, implementation, management, channels, branches, and technology.  So what does DoubleDutch have going on at Lumido? DoubleDutch is [...]

A DoubleDutch Trifecta at EIBTM

By |November 18, 2013|

Are you one of the 15,000 people headed to Barcelona tomorrow for EIBTM The Global Meetings & Events Expo?  We over here at DoubleDutch wanted to call out some key features and educational sessions not to miss out on in your jam-packed three days at the expo. The Genius Hub: Set aside some time to [...]

Event tech innovations to be recognized at The Event Technology Awards UK

By |November 13, 2013|

The Event Technology Awards UK are set to go down on the 15th of November in London with BIG plans to award those companies that have used innovative technology to kick the event industry into gear.  The awards won’t just highlight the best Facebook strategy or the most kick-ass Twitter campaign, but they will put a [...]

Liz King Launches techsytalk!

By |November 12, 2013|

Event technology sensei Liz King launches techsytalk - a new event tech resource site for industry professionals. What is techsytalk? techsytalk.com is an online platform that exists to bridge the gap between event technology and the event planner. The platform is powered by Liz King Events – an event firm that delivers live and virtual [...]

Visit Us at BizBash Chicago

By |November 12, 2013|

DoubleDutch has big plans for BizBash Chicago - from exhibiting to powering the event app and even a sweet giveaway... Interested in Event Technology? Stop by DoubleDutch Booth 4069 to get a one-on-one demonstration of our mobile application. Not only will we be showcasing our event apps, we'll also have a live feed of the [...]

Keep Track of Dreamforce Parties with… Partyforce!

By |November 7, 2013|

Dreamforce is upon us and that can only mean one thing. Sales and Marketing folks will descend upon San Francisco, erupting into party mode (as if we don't have enough fun already). Keep track of it all by downloading the Partyforce App. Download Partyforce 3 Reasons to Download the Partyforce App 1. You like free [...]

Event Tech Live 101: A Crash Course in Event Technology

By |November 4, 2013|

Event Tech Live is one of the industry's most prominent conferences for event marketers looking to create "digital+live" experiences. Bringing together hundreds of marketers, tech-forward exhibitors, and an all star lineup of speakers, Event Marketer puts on one hell of a show. Download the official event application, powered by DoubleDutch, for Event Tech Live. Get [...]

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