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Back to Basics: 3 Tricks to Landing the Hottest B2B Event Venue
When it comes to building the perfect event, you have two options: the seemingly simple all-inclusive hotel package, or an approach inspired by the city you’re in and the best vendors available. The next time you plan an event, challenge yourself to think like a local and do some digging on the most sought after […]
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A Framework for Your First B2B SaaS Customer Advisory Board
May 18, 2017
If you’re reading this, chances are you have considered launching a Customer Advisory Board (CAB) at your startup, but for some reason talked yourself out of it. “Our customers aren’t ready,” is the most common excuse I hear. In most cases, that reason couldn’t be farther from the truth. In fact, I’m speaking from experience […]
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Back to Basics: 5 Ways to Host The Most T.D. Event Ever
May 10, 2017
  Ready, Set, Slay DoubleDutch is launching a “Back to Basics” series for your not so basic, events. We want to bring you fresh ideas, venues, and tips for inside and outside the DoubleDutch platform experience. This week we are bringing you five ways to host the most T.D.,“to die”, event in 2017. Incorporate these […]
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Flipping the Funnel on Events: How ABM Can Help You Drive Better Attendees and Sponsors
May 4, 2017
The #FlipMyFunnel model is a tremendous asset when driving sponsors and attendees to rally around your event. In case you aren’t familiar with the model, it takes the traditional lead-based funnel and flips it on its head with an account-based approach. There are four stages in the model: identify, expand, engage and advocate. Let’s dive […]
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A CMO’s Take: If You Aren’t Using a Mobile Event App, You’re a Dinosaur
April 27, 2017
At DoubleDutch, we strive to unlock the business value of human connections by bringing the power of digital to live events. This is the latest in our CMO Perspective #PowerofLive series, where we interview progressive, innovative CMOs who are making live events a strategic part of their marketing approach. Carl Tsukahara is a technologist turned […]
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5 Must Attend Events for Event Marketers in 2017
April 20, 2017
As an event marketer, you spend a ton of time thinking about how to get people to attend your events. But, have you ever taken a second to pause and consider what events you should be attending to become a more well rounded, strategic marketer? We probably don’t need to tell you that no matter […]
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A Marketing Outsider Takes a Stab at #Events – A Tale of Persistence
April 13, 2017
There are a lot of things I love about DoubleDutch. The product, the people, the stocked fridges… for a girl from the deep south, it’s more than I ever imagined when it comes to a job. During my two years here, I’ve grown in ways I never thought possible. I’ve been forever changed for the […]
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5 Ways to Hack Your Recent Event for Future Content
April 6, 2017
Events are much more than logistical challenges to be solved, from session topics and travel arrangements to catering menus. They are a goldmine for marketers tasked with keeping the content engine humming. Not only are events a great way for marketers to find brand advocates who can spread your company’s message, but you can — […]
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3 Event Strategies for Customer Marketers
March 30, 2017
As a customer marketer, I know there’s no better marketing tool than a happy customer who’s willing to speak on your company’s behalf. According to a recent study, customer recommendations are up to 10 times more effective in driving sales than a brand’s own sales and marketing efforts. Events are teeming with potential brand advocates […]
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Three Post-Event Metrics Execs Actually Care About
March 23, 2017
For years, the payoff for event marketing spend was fuzzy. Companies held events because they knew events were probably valuable and worthy of a sizable chunk of the annual marketing budget, but they couldn’t precisely back up those beliefs with solid data. Not so any longer. Having a strong feeling about a marketing spend doesn’t […]

Defend Your Spend: Five Reasons to Fight for Event Marketing Budget

By |February 2, 2017|

I think we have all been here: You are sitting in a marketing budget meeting surrounded by colleagues from demand gen, email marketing, digital marketing and social media. Each person goes around the table and uses their extensive data from the past year to indicate why they need more budget in the upcoming year. And [...]

Announcing Our First Live Events and Engagement Benchmark Report

By |January 25, 2017|

The physical world of live events is merging with the digital world of software and mobile applications at a rapid pace. That's great news for event professionals as events, at most companies, command the single-largest slice of the annual marketing budget. By merging the physical with the digital through Live Engagement Marketing, event marketers now [...]

How DoubleDutch Used Event Data to Measure & Influence Success

By |January 20, 2017|

Our customers and blog readers have heard us talk about the power of Live Engagement Data that can be captured at their events. Our CEO even refers to it as "the most valuable dataset in the world." But rest assured that we don't just talk about the power of data — we put it to [...]

Doubling Down on Our Mission

By |January 10, 2017|

We decided to take control of our destiny yesterday, and it wasn’t easy. We said goodbye to a number of our coworkers and friends. All good people. All talented. All like family. I can vouch for all of them. Why did we do this? Mainly because we saw an opportunity to focus down on our [...]

Generate Buzz and Build up Your Event Community at the Same Time

By |December 28, 2016|

One of the hundreds of jobs we do as event marketers is to get people fired up for our events. The last thing you want is for an attendee to remember they're attending your event a couple days ahead of time because they saw it pop up on their calendar. You want them to be [...]

Customer Relationships Happen Between the Lines

By |December 27, 2016|

When the marketing team sat down to brainstorm our holiday campaign, we realized that 2016 was insane. The national news that surrounded our everyday lives made our day-to-day priorities seem almost muted in comparison.  When the Orlando Pulse shooting happened, we immediately leaned on each other and our DoubleDutch PrideTogether group for mourning, understanding, and [...]

Event Profs Weigh In: How Will Your Event Budget and Strategy Change in 2017?

By |December 27, 2016|

While the event doors may be closing on 2016, event planners are already planning how they will take their event programs to the next level in the year ahead. As technology, marketing trends, and overall company goals change, so too do event marketing strategies. And I think we can all agree that we're in a [...]

The Live Event: Why It Should Be a Critical Part of Your Marketing Strategy

By |December 22, 2016|

Event professionals know that live events provide an opportunity to interact with brands in a very personal and tangible way that is almost impossible to achieve through digital marketing. But sometimes, chief marketing officers don't. Most CMOs will at some point question the "live events" line item on the marketing budget and wonder if it's [...]

4 BIG Predictions for the Event Industry in 2017

By |December 21, 2016|

2017 is nearly upon us, and it’s time for our annual event technology predictions. Before getting into the predictions, let me start with a whirlwind tour of the state of the industry. First, the event sector itself seems to be booming. IMEX, the industry’s bellwether event, set records in everything that they track with 3,250 [...]

NamesCon17: Rethinking the Name Badge

By |December 20, 2016|

For the past two years, I’ve written articles about the importance of conference name badge design (2014 and 2015) to enhance networking opportunities at live events. This year, myself and the rest of the team at NamesCon thought it would be a good idea to start from scratch and completely redesign our name badge for [...]

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