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A Day in the Life – Director of Sales
As I thought about writing this post about my average day, I was reminded of something my manager told me when I started my first sales job as a college graduate. “It’s the people man, I love the people,” he said when I asked him what motivated him to work so hard. The “people” he […]
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Learn From My Mistakes: 5 Event Planners Share Their Biggest Event Flop Ever
September 18, 2017
When’s the last time you made a mistake while planning or throwing an event? It probably didn’t feel very good, but mistakes often have a silver lining. Why? Because it is usually from these failures that you learn some of the most valuable and important lessons of your career. Of course, we can’t just go […]
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The Venue Series: Austin, Texas
September 7, 2017
  This is the fourth post in our “Venue Series,” where we share our favorite event venues in cities across the U.S. and explain why we love them. It’s no secret that Austin, Texas is an economic powerhouse. According to The Milken Institute, a non-partisan think tank, Austin ranks second on its 2016 list of “Best Performing […]
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Connect Your Events to Strategic Business Goals: Lessons From the ‘World’s Greatest Event Marketer’
August 31, 2017
Last month, I released my eBook (“Meet Charlie: The World’s Greatest Event Marketer“) about my decade-long journey from inexperienced event coordinator to a seasoned, data-driven event marketer. I wrote it as a resource for event marketing professionals eager to produce more strategic events that create measurable impact on their companies (and, as a result, give […]
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A Day in The Life – Analytics and Operations
August 29, 2017
Shout out to Grace Low for kicking off the ‘Day in The Life’ blog series with an awesome piece on her passion for solving customer’s problems, we couldn’t do it without you! This week’s blog comes from Taylor S. McLoughlin, a program manager on the Analytics/BI and Business Operations team. Yes, we are people. Yes, […]
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Avoid the Dreaded ‘Manel’: It’s Time to Diversify Your Speaker Panel
August 23, 2017
This may sound familiar: You’re at a panel discussion and as you scan the speaker bios you realize that even though they are all more than qualified to speak, the panel will most likely not have the diversity of thought and differing perspectives you initially hoped for. Why? Because it’s not a panel at all, […]
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3 Event Strategies B2B Can Learn from Consumer Brands
August 17, 2017
  A Red-Bull Flugtag event is very different than an SAP user conference. A Michael Kors fashion show is very different than a Salesforce roadshow. While all of these companies are trying to bring customers and prospects closer to their brand, the way B2B and B2C companies approach their marketing and events strategy is quite different. And […]
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A Day in the Life Series – Meet Grace Low
August 15, 2017
Ever wondered what it’s like to work in the fast paced world of tech? You’re in luck. Over the next few months, we will be introducing you to members of the DoubleDutch team around the world. Every day brings something new, exciting, and sometimes challenging. With offices in San Francisco, Phoenix, Amsterdam, and a handful […]
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The Venue Series: Chicago
August 10, 2017
This is the third post in our new “Venue Series,” where we share our favorite event venues in cities across the U.S. and explain why we love them. Nestled on the southwestern shore of Lake Michigan, Chicago’s rich culture, diverse neighborhoods and plentiful green spaces provide ample opportunities to host a one-of-a-kind event. Not familiar […]
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Battling Event Fatigue: 5 Curveball Ideas To Enliven Your Next Event
August 3, 2017
For modern event marketers, pulling off a great event takes more than selecting a great venue, good food and an impressive speaker lineup. Production and logistics details also play a major role in an event’s success.The challenge for any event prof is coming up with ideas to keep events exciting and engaging. Fresh out of ideas […]

Back to Basics: 3 Tricks to Creating a Memorable Event Experience

When it comes to building the perfect event, you have two options: the seemingly simple all-inclusive hotel package, or an approach inspired by the city you're in and the best vendors available. The next time you plan an event, challenge yourself to think like a local and do some digging on the most sought after [...]

A Framework for Your First B2B SaaS Customer Advisory Board

If you’re reading this, chances are you have considered launching a Customer Advisory Board (CAB) at your startup, but for some reason talked yourself out of it. “Our customers aren’t ready,” is the most common excuse I hear. In most cases, that reason couldn’t be farther from the truth. In fact, I’m speaking from experience [...]

Back to Basics: 5 Ways to Host The Most T.D. Event Ever

  Ready, Set, Slay DoubleDutch is launching a “Back to Basics” series for your not so basic, events. We want to bring you fresh ideas, venues, and tips for inside and outside the DoubleDutch platform experience. This week we are bringing you five ways to host the most T.D.,“to die”, event in 2017. Incorporate these [...]

Flipping the Funnel on Events: How ABM Can Help You Drive Better Attendees and Sponsors

The #FlipMyFunnel model is a tremendous asset when driving sponsors and attendees to rally around your event. In case you aren’t familiar with the model, it takes the traditional lead-based funnel and flips it on its head with an account-based approach. There are four stages in the model: identify, expand, engage and advocate. Let’s dive [...]

A CMO’s Take: If You Aren’t Using a Mobile Event App, You’re a Dinosaur

By |April 27, 2017|

At DoubleDutch, we strive to unlock the business value of human connections by bringing the power of digital to live events. This is the latest in our CMO Perspective #PowerofLive series, where we interview progressive, innovative CMOs who are making live events a strategic part of their marketing approach. Carl Tsukahara is a technologist turned [...]

5 Must Attend Events for Event Marketers in 2017

By |April 20, 2017|

As an event marketer, you spend a ton of time thinking about how to get people to attend your events. But, have you ever taken a second to pause and consider what events you should be attending to become a more well rounded, strategic marketer? We probably don't need to tell you that no matter [...]

A Marketing Outsider Takes a Stab at #Events – A Tale of Persistence

There are a lot of things I love about DoubleDutch. The product, the people, the stocked fridges... for a girl from the deep south, it’s more than I ever imagined when it comes to a job. During my two years here, I’ve grown in ways I never thought possible. I’ve been forever changed for the [...]

5 Ways to Hack Your Recent Event for Future Content

Events are much more than logistical challenges to be solved, from session topics and travel arrangements to catering menus. They are a goldmine for marketers tasked with keeping the content engine humming. Not only are events a great way for marketers to find brand advocates who can spread your company's message, but you can — [...]

3 Event Strategies for Customer Marketers

As a customer marketer, I know there's no better marketing tool than a happy customer who's willing to speak on your company's behalf. According to a recent study, customer recommendations are up to 10 times more effective in driving sales than a brand's own sales and marketing efforts. Events are teeming with potential brand advocates [...]

Three Post-Event Metrics Execs Actually Care About

By |March 23, 2017|

For years, the payoff for event marketing spend was fuzzy. Companies held events because they knew events were probably valuable and worthy of a sizable chunk of the annual marketing budget, but they couldn't precisely back up those beliefs with solid data. Not so any longer. Having a strong feeling about a marketing spend doesn't [...]

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