The Online Marketing Summit began yesterday in Santa Clara, CA. The event brings together industry thought leaders to discuss obstacles, trends and more in the digital marketing world. With topics as varied as social media, email, SEO and mobile the event will provide online marketers with an arsenal of information and strategies to put in place for 2013 marketing plans.
Discovering the ROI in social has been a constant struggle for marketers since the introduction of social media to the toolkit. Is it just about brand awareness and customer service or can it be more than that? As Brad Beiter discussed this morning, social media has an impact that reaches far beyond just ROI. It impacts the marketing strategy as a whole, all the way down to SEO.
The event app is also powered by DoubleDutch; enabling attendees to connect, discover new content and more.