How do you take one of the world’s foremost gatherings of thought leaders and optimize it for collaboration?  One answer is to launch a conference event app from DoubleDutch, and leverage the unique capabilities of the smartphone to connect your attendees.

We recently had the privilege of powering the official event app for TED 2011 in Long Beach.

The App

The goal of LocaTED was twofold: 1) to help TEDsters connect with each other via their smartphones in a private, collaborative setting, and 2) to get rid of the paper, and make the conference guide smarter and more personalized.

The Results

The conference ran over the week of February 28th through March 4th, with numerous sessions, gatherings, and after parties each day. The results captured by our analytics dashboard were impressive:

  • 3,300 check ins
  • ~50% engagement of iPhone users
  • 486 photos uploaded
  • 188 accounts connected to Twitter, 108 to Facebook
  • 226 ‘likes’, 52 comments

One of the most telling data points was the huge disparity in engagement between the number of check-ins on the LocaTED DoubleDutch app, versus the public location sharing sites.

Our conclusion is this: if conference organizers can provide a compelling mobile, social experience, their attendees will come back for more.


Truth be told, we were a bit nervous going into the TED event.  How would the app fare among such discerning users? Would TEDsters take to it?

The data is fascinating, and the engagement and content generated by the app more than met our expectations for a new rollout. Couple these results with the invaluable feedback we received from TED attendees, both glowing and … constructive … and we were thrilled with the outcome.