PlannerTech 2013 Logo PlannerTech, by Liz King Events, is the premier event tech conference and showcase Рfor planners, by planners Рfocused on educating planners and introducing them to new event technology companies. This one-day conference, held in New York City has evolved over the years to go from an evening technology showcase, a jam-packed day of education, innovation and fun.

During the event, DoubleDutch’s Marketing Communications Manager, Justin Gonzalez, gave a presentation on how gamification at events increases attendee engagement and enables event organizers to capture more, relevant event data in order to optimize their events. By incentivizing attendee behavior with a small giveaway to the end of the day, the DoubleDutch powered event app created massive amounts of data to help Liz and her team plan smarter for next year. Here’s a look at some of the high-level statistics we we’re able to pull….

PlannerTech Infographic
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