Attention all you european #marketingprofs lucky enough to be attending the Technology for Marketing & Advertising (TFM&A) conference in London, you are in for treat! The conference now in its 14th year is the UK’s largest gathering of marketing and advertising professionals — this February 25 & 26 they will be offering over 180 free seminars, countless networking opportunities and an industry renowned keynote line-up.
With the event being just two jam-packed days, it will be extremely crucial to manage your time to ensure you walk away having been challenged and inspired to do your job even better than before. DoubleDutch has come up with a few starting points for maximizing your time at the event.
1. Download the Official TFM&A Mobile App
The app, powered by DoubleDutch, is available for free on iPhone, Android and other mobile devices and will ensure you can make the most of your time at the event, engage with other attendees and will allow you to share your experiences. Download the app and you’ll receive “Today at TFMA” email digests showcasing content attendees are sharing and popular topics, just to make sure you are not missing a thing.
2. Like the app?
Be sure to stop by the DoubleDutch exhibit space, #E12, to get a demo of our newest iOS 7 app and hear about what’s in-store for the events industry surrounding Apple’s new iBeacon technology.
3. And if you just can’t get enough of DoubleDutch…
Add the session, “The Ultimate Convergence: Offline Marketing Meets Online,” to your TFM&A agenda. DoubleDutch CEO & Co-founder, Lawrence Coburn, will talk to how the events industry is in the midst of their largest transformation, the move from paper to mobile. Stop by this session to discover how you can gather, use and leverage data from mobile technology — data that you never had access to with paper.
Title: The Ultimate Convergence: Offline Marketing Meets Online
Date: Tuesday, February 25
Time: 4:00 pm – 4:30 pm
Location: Future Trends Theater
Description: The events industry is in the midst of their largest transformation since the dawn of cloud-based technology. In only a few years, the consumerization and ubiquitous adoption of powerful handheld devices have pushed the events industry forward from relying on paper, to one that embraces the full spectrum of mobile technology. But what’s the biggest benefit from this move to mobile? It’s all traceable, and it provides a wealth of business-boosting data for event organizers to leverage. Lawrence will share his tips and tricks on the best ways to gather, use, and leverage data from mobile technology.