Mobile Technology to Help Spur Discussion Among Advocates for Women in Business and Identify Key Policy Topics for Elected Officials

SAN FRANCISCO and WASHINGTON, DC – July 23, 2014 – DoubleDutch, the leading developer of mobile event technology systems, today announced it is powering the Women Impacting Public Policy (WIPP) Annual Leadership Meeting, occurring July 23-24 in Washington, D.C. The DoubleDutch app will help attendees engage in conversation around policy issues and empower them to share those conversations with their congressional representatives.

WIPP represents 4.7 million businesswomen, keeping them apprised of legislative initiatives and economic policies that directly influence business growth. The two-day Annual Leadership Meeting brings together 150 advocates for general education and networking. Attendees visit with members of Congress and the Senate over the course of the conference to address issues of interest. The event organizers selected the DoubleDutch platform to help identify high-priority topics and facilitate conversation.

“We work with our members every year to ascertain which issues are priorities for them, so that we can best represent them to their elected officials,” said Barbara Kasoff, president and co-founder of WIPP. “By using a DoubleDutch app for our conference this year, we’ve been able to systematize and streamline that process, and synthesize the information we gather in a social, shareable way.”

Women Impacting Public Policy (WIPP) Mobile Event App Screenshot

The conference will capitalize on DoubleDutch social features to facilitate stronger networking and connect attendees with other state-level advocacy groups. Attendees have the opportunity to submit questions for their representatives through the app, and responses will be featured on a post-event webinar. WIPP organizers made the DoubleDutch app available before the event started, allowing attendees to learn what to expect at this year’s conference, and to spark social engagement for increased political advocacy.

“Intuitive social features are part of what make a DoubleDutch app so valuable to an event, and WIPP attendees will have a single platform for discussion and engagement,” said Lawrence Coburn, CEO and co-founder of DoubleDutch. “We’re honored to help WIPP increase dialogue around women and entrepreneurship.”

The Women Impacting Public Policy app powered by DoubleDutch is available for download here:

About DoubleDutch

DoubleDutch is an award-winning provider of mobile event applications, with a unique focus on capturing and surfacing data from live events. The first to bring a data-driven technology approach to the event industry, DoubleDutch customers include SAP, AMEX, Ralph Lauren, 3M, and Bath & Body Works. Thrill attendees and demonstrate event ROI with a branded DoubleDutch app today.

About Women Impacting Public Policy

WIPP is a national nonpartisan public policy organization advocating on behalf of its coalition of 4.7 million businesswomen including 75 business organizations. WIPP identifies important trends and opportunities and provides a collaborative model for the public and private sectors to increase the economic power of women-owned businesses. For more information, please visit