Given our interest in marketing analytics and data-driven marketing, we got very excited about powering Enterprise Data World – an event with people of like minds. Happening now in in San Diego, Enterprise Data World is a gathering of innovators interested in all things “data.”
From April 28 through May 2, 2013, DoubleDutch will be powering the dedicated DATAVERSITY app for attendees, exhibitors, sponsors, press, and event organizers. With the app, they can interact with other participants, view and provide commentary on sessions, share photos and news, create individual schedules, and more. On the back end, DoubleDutch gathers and analyzes this behavioral data to unveil insight for the organizers — what worked, what didn’t, what trends can we see surfacing, etc. Our mobile conference technology also offers new opportunities for digital ads, sponsorships, etc.
Organizers are getting a “two-fer” by deploying a mobile app. First, they have the ability to get feedback from attendees on what subjects are most interesting to them. They can also get a first-hand look at the only marketing analytics tool that opens up the “black box” of event marketing. Bringing events into the fold of data-driven marketing is a big push for DoubleDutch, and this is important to our fellow data geeks at Enterprise Data World.
In addition to DATAVERSITY, leading organizations including Cisco, Roche, Lowe’s, Wells Fargo, and Nationwide are already using DoubleDutch at trade shows, conferences and internal meetings to help attendees engage with one another and, for the event organizers, to illuminate ROI with mobile data.
Are you interested in unveiling new ways to use data in event marketing? Contact us to learn how.