The leading event on the Consumerization of IT in the Enterprise (CITE) kicked off in New York this morning with, you guessed it, an app powered by DoubleDutch.

The infusion of personal technology into the workplace, known in the industry as BYOD (Bring Your Own Device) strategies, has changed the IT industry for the better. By embracing consumer technologies in the workplace enterprise organizations can better position themselves to increase innovation, retain customers and attract next-generation employees.

Enterprise employees working on-the-go with a mobile-first mentality make it important for IT managers to develop a strategy that embraces this trend. This can mean a ton of different things across an organization. Sales reps require mobile-first CRM apps that enable them to update deals on the fly. Communications teams need a mobile collaboration tool that decreases inbox clutter. The list goes on.

These are just some of the topics that will be covered at today’s CITE Expo and we’re happy to be a part of the conversation.

Screenshots, like woah!