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Three Post-Event Metrics Execs Actually Care About

By |March 23, 2017|

For years, the payoff for event marketing spend was fuzzy. Companies held events because they knew events were probably valuable and worthy of a sizable chunk of the annual marketing budget, but they couldn't precisely back up those beliefs with solid data. Not so any longer. Having a strong feeling about a marketing spend doesn't [...]

Are you the next #EventProf of the Year Winner?

DoubleDutch is excited to announce we are now accepting submissions for our 2017 #EventProf of the Year Award! Today through March 31st, we are accepting nominations for the most incredible, talented, innovative #EventProfs in the event marketing space. Last year, myself along with our stealthy videographer, surprised all four of our nominees at their corporate [...]