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Company & Product Archives - Page 3 of 28 - DoubleDutch

8 Steps of the Live Engagement Marketing Evolution

By |June 27, 2016|

A Revolution is Occurring in the Events Industry Emerging technologies have unleashed a never-before-seen level of insight and data to inform the work we do. Finally, event marketers have the power to measure the impact of every facet of their events, including audience engagement, sponsor engagement, and overall brand sentiment. Yet, many marketers haven’t adopted [...]

My Experience Being Out in the Workplace

By |June 24, 2016|

DoubleDutch has provided me the opportunity to be my true self. We don’t just accept diversity, we embrace it as a business accelerator.  For example, DoubleDutch has an internal alliance network of employees dedicated to promoting LGBTQ awareness in the workplace, that has gained traction throughout San Francisco. In fact, next week, we are hosting [...]

Unlock the Power of Your Events with the DoubleDutch 2016 Spring Release

By |June 9, 2016|

Organizations have long known the legendary power of live events, but event technology is behind in the times. Three out of five event marketers don’t know the ROI of their event investment, and there is simply no technology to deliver measurable business outcomes for event owners, digital marketers, and sponsors. To solve this challenge, last [...]

Introduction to Stroom Data

By |June 7, 2016|

Stroom Data is a simple and approachable framework for processing streams of data. As an engineer at a startup, you are running as fast as you can to deliver the features needed to stay alive. You will knowingly leave a trail of technical debt behind you as well as solutions you know won’t scale if [...]

On the Road: Updates from the Live Engagement Tour

By |May 26, 2016|

Last week, DoubleDutch hosted the world's first Live Engagement Marketing events with the completion of the first leg of our Live Engagement Tour. From our half-day events in New York and Washington D.C., we laughed, cried, and, most importantly, learned lessons in using engagement data to optimize marketing programs. You can find highlights, learnings, and [...]

5 Reasons Every #EventProf Should Attend the Live Engagement Tour

By |May 11, 2016|

Creating an event for my fellow #eventprofs is not a task I take lightly. I know you pay attention to every invitation, registration, the venue, lighting, content… every detail that goes into planning a legendary event. We’re tough critics, but also have an unmatched appreciation for what it takes to make an event come to [...]

The Dawn of Live Engagement Marketing, and the Death of Analog

By |May 10, 2016|

The signs are all around us. The explosion of live streaming services: first Meerkat, then Periscope, and now Facebook Live. The plummeting costs of beacons. The surge in investment in wearables, sensors, and IoT. Foursquare predicting a collapse in sales, nearly to the dollar, of a major restaurant chain. The whispers of the mind blowing [...]

Why I Left One of the “Biggest” Sales Jobs in Marketing Technology to Join DoubleDutch

By |May 10, 2016|

First, let’s just get this out of the way; there are a ton of marketing technology companies. In one of the most overused moves in blogging, here is the Marketing Technology Lumascape to further illustrate my point. Marketers have a huge responsibility when it comes to your business. They are responsible for growing your brand, [...]

5 Quick Ways to Supercharge Your Marketing Nation Experience in Las Vegas

Marketo’s Marketing Nation Summit is just a few short days away. If you’re anything like me you can’t wait until those wheels touch down in sunny Las Vegas! As a three-year #MKTGNation veteran (can I call myself that?), I wanted to share a few quick and easy tips to make your experience at Summit one [...]

An Interview With The Event Planner for UK Event Planners, John Howell

An interview with Jon Howell, Event Manager for International Confex Can you tell us a little about your role as International Confex Event Manager? Well as Confex takes place over 2 days in March, my Mother always asks so what do you do for the rest of the year! Once one show ends, the cycle [...]