BLOG

Live Engagement Marketing
Live Engagement Marketing Archives - Page 3 of 7 - DoubleDutch

Machine Learning, the Data Arms Race, and the Future of Live Events

By |October 4, 2016|

Talk to any business software executive right now and all they want to talk about is Machine Learning (ML). There is a real belief that the vast data sets that companies are accumulating about their customers, their employees, their partners, their competitors, etc, when combined with 2016 computing power and the rapidly advancing engineering discipline [...]

The Importance of Understanding Your Audience Personas

By |September 22, 2016|

Engaged Eddy. Networking Nancy. Innovation Irene... Understanding your audience is key to the success of any marketing program - not just live events. This is exactly the reason we create buyer personas; to understand the wants, needs, and desires of our target market so we can effectively position our products and services to them. The [...]

The Power of You: Strategic Influence in Event Marketing

By |September 1, 2016|

In the Stone Age of event marketing, attendees were stuck squinting at name tags and making awkward small talk around the buffet table. They struggled to find common ground, and often found themselves floundering in conversation with people they had little in common with—when the perfect sales lead or business partner might have been just [...]

Event Marketers: Your Time Is Now

By |August 24, 2016|

Time for a confession—I’m a chief marketing officer who’s always had a secret passion for events. It’s true. I love the particular kind of magical energy that comes from people connecting with people, people connecting with content, people connecting with a brand. You just know intuitively that events help your company tremendously. And I know [...]

Using Social Engagement to Drive & Facilitate Networking

By |August 18, 2016|

Want to Enhance Networking Opportunities at Your Events? One of the most important, if not the most important, steps in building a successful live event program is constructing a strategy that drives attendee engagement. Seems obvious, right? After all, event success is often measured by how much (and to what extent) attendees interact during sessions [...]

4 Essential Tools for the Modern Marketers Tech Stack

By |August 16, 2016|

Today’s marketer has a host of resources at her fingertips to help her generate brand awareness, connect with new prospects, nurture existing leads, and measure and optimize processes every step of the way. Technology plays a key role in today’s marketing landscape, and in order to be successful in a crowded field, your team needs [...]

How Do You Measure Brand Impact from an Event?

By |August 2, 2016|

It’s easy to measure sales and leads generated from an event. But how many people are thinking warm and fuzzy thoughts about your brand? That’s traditionally been much tougher to measure, but it’s no less important—by building brand loyalty, you can turn your audience into evangelists for your product or service, whether or not they’re [...]

The Rise of the App Champion

By |July 28, 2016|

A major evolution is occurring in the events industry. Marketers have tapped into a powerful force that resides in the bags and hands of most of the people arriving at their events: their mobile phones. The Live Engagement App is downloaded onto a smartphone and becomes a digital channel for communication; it’s a way to [...]

4 Essential Ways to Measure Event Success

By |July 6, 2016|

Events have a huge impact on sales and business, but the industry has long been shrouded in a dataless haze. In the old days of event marketing, once the conference room doors were closed and the floors swept, event marketers were left with a sense of the event’s success still tingling in their bones, but [...]

Celebrating #EventProfs at WEC 2016

By |June 29, 2016|

DoubleDutch headed to Atlantic City from June 11-14 for MPI’s WEC 2016! Organizing an amazing conference is in MPI’s DNA, and they certainly delivered with great food, entertainment, and of course, education sessions to help elevate #eventprofs to the top of their game! It was also great to see #eventprofs sit back and enjoy the conference as [...]