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Live Engagement Marketing Archives - Page 2 of 7 - DoubleDutch

5 Ways the App Economy Is Transforming Live Events

By |November 30, 2016|

The rise of mobile technologies has upended how event planners reach — and engage — attendees at live events. Nearly two-thirds of Americans now own a smartphone, up from 58% in early 2014, according to the Pew Research Center. Additionally, 85% of 18-29 year olds own a smartphone. Meanwhile, the mobile app market has also exploded. [...]

What You Can Do to Help Maximize Educational Opportunities At Your Events

By |November 23, 2016|

The only attendance driver more important to event registrants than networking is education. Whether you're hosting an internal company meeting or an industry conference, the success and attendee ROI of your event will largely be based on what people learn. While you may think you don't have a lot of influence over your attendees learning [...]

5 From LIVE: 5 Big Takeaways From Our Rockstar Panel of Event Marketers

By |November 23, 2016|

We love to talk about how technology can enhance the event experience and power new marketing strategies. But it's our customers who are using the technology to bring innovation to their organizations every day. At LIVE 2016, we had the opportunity to sit down with our four Event Professional of the Quarter award winners — [...]

5 From LIVE: 5 Big Things from Lawrence Coburn’s CEO Keynote

By |November 21, 2016|

Our CEO, Lawrence Coburn, kicked off LIVE 2016 with a vision for the future of Live Engagement Marketing and the convergence of the physical and digital worlds. At the heart of his presentation is how machine learning will impact the event experience, transforming how event managers and marketers do their jobs in the coming years. [...]

ICYMI: Top Takeaways From LIVE 2016

By |November 9, 2016|

Last week, DoubleDutch celebrated the convergence of the physical and digital worlds of marketing at LIVE 2016. It was an opportunity for marketing and event professionals to come together and think critically about using live events to meet tangible (and measurable!) business goals — and, of course, network with some of the industry's brightest minds. [...]

Your Secret Event Networking Weapon? Highly Engaged Employees as Hosts

By |October 27, 2016|

As event managers, we know the overwhelming feeling of having an event's success put squarely on our shoulders. We feel responsible for everything going smoothly (or at least seemingly so!) — and for everyone having a great time. It’s hard to keep your eyes on every little moment at your event, especially when it comes [...]

If You’re Not Using Technology to Drive Event Networking, You’re Doing It Wrong

By |October 26, 2016|

Networking. It's the real reason attendees go to your conference every year; not to go to seven breakout sessions or listen to speakers wax poetic about their favorite topics (although education is up there, too!). Seventy-five percent of conference attendees (and 84 percent of people under 35) say networking plays a key role in their [...]

Unplugged: How Gainsight Turned Its Pulse Conference Into the Center of Gravity for Customer Success

By |October 21, 2016|

“The Dreamforce of Oakland." That's how Anthony Kennada, VP of marketing at customer success management platform Gainsight, describes his company's ambitions for its rapidly growing industry conference, Pulse. At our first-ever “Unplugged" event at DoubleDutch HQ, a new interview series with the pros behind top industry events, Kennada and his production partners revealed what it [...]

Live Events are a Content Marketer’s Treasure Trove

By |October 19, 2016|

How does a content marketing technology company run its own content marketing program? Very strategically. “Content is the foundation of our marketing strategy and our go-to-market strategy," says Hana Abaza, head of strategy at Uberflip. “When we started, our content was broad, but now we're getting much more targeted and trying to be very strategic [...]

How to Generate Massive Sponsor ROI With Event Technology

By |October 12, 2016|

Sponsors and exhibitors play a pivotal role in the revenue that drives events. In order to retain and grow that revenue, your ability to assist your sponsors in demonstrating the value of their continued partnership is critical. It can be a challenging assignment. Nearly a quarter of event sponsors want a better way to measure [...]