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Live Engagement Marketing Archives - DoubleDutch

Three Post-Event Metrics Execs Actually Care About

By |March 23, 2017|

For years, the payoff for event marketing spend was fuzzy. Companies held events because they knew events were probably valuable and worthy of a sizable chunk of the annual marketing budget, but they couldn't precisely back up those beliefs with solid data. Not so any longer. Having a strong feeling about a marketing spend doesn't [...]

The Future of Events – Coaching Cloud, Simulation and Concierge

By |March 16, 2017|

Inspiration often comes in bursts, and I recently had the good fortune of dropping into three conversations that influenced the way I think about technology’s role at live events.  The common thread of these conversations?  All three considered digital as a complement, not a replacement, for live events, and all three presumed that the data [...]

Make Live Events An Integral Part of Your B2B Marketing Strategy

By |March 10, 2017|

At DoubleDutch, we strive to unlock the business value of human connections by bringing the power of digital to live experiences. This is the first post in our CMO Perspective #PowerofLive series, where we'll interview some of the most progressive and innovative CMO's to find out how they make live events a strategic part of [...]

A 4-Part Plan to Boost Attendee Engagement

By |March 2, 2017|

Hi there! I’m Ashley Phelps, a Customer Experience Manager here at DoubleDutch. What’s that mean exactly? Well, basically I get to work with customers to make their app sparkle! Everyday I engage with incredibly innovative brands such as, GE, the E-Learning Guild, and Hilton. We work together on digital strategy, app configuration and content, and [...]

Analyze This: The Metrics Every Event Marketer Should Track

By |February 23, 2017|

These days, marketers have access to a ton of data collected from the digital footprints left by prospects and customers, which they can use to measure impact and improve decisions. There’s an expectation that every campaign provides an opportunity to measure impact, optimize tactics, and showcase results. But when it comes to live events, a [...]

Aligning Your Event to Business Outcomes

By |February 16, 2017|

Event ROI is all about working backwards. Before you start scoping out venues or let your mind get carried away with keynote speaker options, you need to think critically about your event goals and desired business outcomes. Why does your company want to host an event in the first place? Is this part of a [...]

The Most Important Metric to Measure Event ROI? Engagement

By |February 9, 2017|

Engaged prospects and customers are the backbone of any successful business. And Live Engagement Marketing (LEM) can be an ultimate driver for maximizing and influencing business opportunities and outcomes. But how do you prove to leadership (and to your marketing colleagues) just how effective your live events are at engaging your prospects and customers? While [...]

5 Ways the App Economy Is Transforming Live Events

By |November 30, 2016|

The rise of mobile technologies has upended how event planners reach — and engage — attendees at live events. Nearly two-thirds of Americans now own a smartphone, up from 58% in early 2014, according to the Pew Research Center. Additionally, 85% of 18-29 year olds own a smartphone. Meanwhile, the mobile app market has also exploded. [...]

What You Can Do to Help Maximize Educational Opportunities At Your Events

By |November 23, 2016|

The only attendance driver more important to event registrants than networking is education. Whether you're hosting an internal company meeting or an industry conference, the success and attendee ROI of your event will largely be based on what people learn. While you may think you don't have a lot of influence over your attendees learning [...]

5 From LIVE: 5 Big Takeaways From Our Rockstar Panel of Event Marketers

By |November 23, 2016|

We love to talk about how technology can enhance the event experience and power new marketing strategies. But it's our customers who are using the technology to bring innovation to their organizations every day. At LIVE 2016, we had the opportunity to sit down with our four Event Professional of the Quarter award winners — [...]