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Live Engagement Marketing Archives - DoubleDutch

Analyze This: The Metrics Every Event Marketer Should Track

By |February 23, 2017|

These days, marketers have access to a ton of data collected from the digital footprints left by prospects and customers, which they can use to measure impact and improve decisions. There’s an expectation that every campaign provides an opportunity to measure impact, optimize tactics, and showcase results. But when it comes to live events, a [...]

Aligning Your Event to Business Outcomes

By |February 16, 2017|

Event ROI is all about working backwards. Before you start scoping out venues or let your mind get carried away with keynote speaker options, you need to think critically about your event goals and desired business outcomes. Why does your company want to host an event in the first place? Is this part of a [...]

The Most Important Metric to Measure Event ROI? Engagement

By |February 9, 2017|

Engaged prospects and customers are the backbone of any successful business. And Live Engagement Marketing (LEM) can be an ultimate driver for maximizing and influencing business opportunities and outcomes. But how do you prove to leadership (and to your marketing colleagues) just how effective your live events are at engaging your prospects and customers? While [...]

5 Ways the App Economy Is Transforming Live Events

By |November 30, 2016|

The rise of mobile technologies has upended how event planners reach — and engage — attendees at live events. Nearly two-thirds of Americans now own a smartphone, up from 58% in early 2014, according to the Pew Research Center. Additionally, 85% of 18-29 year olds own a smartphone. Meanwhile, the mobile app market has also exploded. [...]

What You Can Do to Help Maximize Educational Opportunities At Your Events

By |November 23, 2016|

The only attendance driver more important to event registrants than networking is education. Whether you're hosting an internal company meeting or an industry conference, the success and attendee ROI of your event will largely be based on what people learn. While you may think you don't have a lot of influence over your attendees learning [...]

5 From LIVE: 5 Big Takeaways From Our Rockstar Panel of Event Marketers

By |November 23, 2016|

We love to talk about how technology can enhance the event experience and power new marketing strategies. But it's our customers who are using the technology to bring innovation to their organizations every day. At LIVE 2016, we had the opportunity to sit down with our four Event Professional of the Quarter award winners — [...]

5 From LIVE: 5 Big Things from Lawrence Coburn’s CEO Keynote

By |November 21, 2016|

Our CEO, Lawrence Coburn, kicked off LIVE 2016 with a vision for the future of Live Engagement Marketing and the convergence of the physical and digital worlds. At the heart of his presentation is how machine learning will impact the event experience, transforming how event managers and marketers do their jobs in the coming years. [...]

ICYMI: Top Takeaways From LIVE 2016

By |November 9, 2016|

Last week, DoubleDutch celebrated the convergence of the physical and digital worlds of marketing at LIVE 2016. It was an opportunity for marketing and event professionals to come together and think critically about using live events to meet tangible (and measurable!) business goals — and, of course, network with some of the industry's brightest minds. [...]

Your Secret Event Networking Weapon? Highly Engaged Employees as Hosts

By |October 27, 2016|

As event managers, we know the overwhelming feeling of having an event's success put squarely on our shoulders. We feel responsible for everything going smoothly (or at least seemingly so!) — and for everyone having a great time. It’s hard to keep your eyes on every little moment at your event, especially when it comes [...]

If You’re Not Using Technology to Drive Event Networking, You’re Doing It Wrong

By |October 26, 2016|

Networking. It's the real reason attendees go to your conference every year; not to go to seven breakout sessions or listen to speakers wax poetic about their favorite topics (although education is up there, too!). Seventy-five percent of conference attendees (and 84 percent of people under 35) say networking plays a key role in their [...]