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Event Strategy Archives - Page 2 of 17 - DoubleDutch

Meet Charlie, Event Marketer Extraordinaire

By |July 27, 2017|

Events have been my life for more than 10 years. I've planned and executed hundreds of them around the world, while successfully moving up the ladder from event coordinator to strategic event marketer. I have traveled extensively, met fascinating people, learned a lot — and the work is more rewarding than ever. My secret? In [...]

Ask the Experts: A Speechwriter’s Guide to the Perfect Keynote

By |July 13, 2017|

Attendees at your industry conferences and company meetings have high expectations for a keynote address. It's more than just another presentation, it's the cornerstone of the entire event. And, if it's your CEO giving the keynote, the stakes are even higher. Your attendees look to the keynote to energize and inspire. But how do you [...]

The Venue Series: New York City

By |July 6, 2017|

This is the second post of our new "Venue Series," where we share our favorite event venues in cities across the U.S. and why we love them. The sheer number of event venues in Manhattan is mind-boggling. When you expand that to Brooklyn, your head just might explode trying to find a perfect spot for [...]

5 Easy Steps to Make Your Events More Accessible

By |June 22, 2017|

We often like to stress the importance of choosing a unique venue for your events, but the more your stray from the traditional hotel-type venue the more you need to think about accessibility. Hotels are often already set-up to accommodate people with accessibility needs, but other venues may not be. On top of that, there [...]

The Venue Series: San Francisco

By |June 8, 2017|

  Your event venue is one of the most defining aspects of your event. It sets the mood, starts the conversation and gets people excited for the day ahead. So finding one that you and your attendees absolutely love is critical. That's why we are kicking off The Venue Series, where we share our favorite [...]

5 Reasons Your Head of Demand Gen Should Use Event Data

By |June 1, 2017|

One question your head of demand-gen is certain to ask you after an event is, “how many leads did we get?" It's a fair question and leads are always a part of the event ROI equation. But the real power of events for lead-gen lies in what your company does with the attendee data that [...]

Back to Basics: 3 Tricks to Creating a Memorable Event Experience

When it comes to building the perfect event, you have two options: the seemingly simple all-inclusive hotel package, or an approach inspired by the city you're in and the best vendors available. The next time you plan an event, challenge yourself to think like a local and do some digging on the most sought after [...]

A Framework for Your First B2B SaaS Customer Advisory Board

If you’re reading this, chances are you have considered launching a Customer Advisory Board (CAB) at your startup, but for some reason talked yourself out of it. “Our customers aren’t ready,” is the most common excuse I hear. In most cases, that reason couldn’t be farther from the truth. In fact, I’m speaking from experience [...]

Back to Basics: 5 Ways to Host The Most T.D. Event Ever

  Ready, Set, Slay DoubleDutch is launching a “Back to Basics” series for your not so basic, events. We want to bring you fresh ideas, venues, and tips for inside and outside the DoubleDutch platform experience. This week we are bringing you five ways to host the most T.D.,“to die”, event in 2017. Incorporate these [...]

Flipping the Funnel on Events: How ABM Can Help You Drive Better Attendees and Sponsors

The #FlipMyFunnel model is a tremendous asset when driving sponsors and attendees to rally around your event. In case you aren’t familiar with the model, it takes the traditional lead-based funnel and flips it on its head with an account-based approach. There are four stages in the model: identify, expand, engage and advocate. Let’s dive [...]