BLOG

Event Strategy
Event Strategy Archives - DoubleDutch

How to Keep Your VIP Attendees Happy—and Returning to Your Events

By |November 16, 2017|

VIPs drive revenue for your events. Whether they're frequent attendees or people who've paid extra for workshops or exclusive networking opportunities, you'll want to make a lasting impression upon them so they'll re-register next year. Follow these steps to reward VIPs in ways that go beyond the standard swag and tell your most valuable customers [...]

Event Planners: Here’s How to Prepare Your Internal Speakers for the Big Event

By |November 2, 2017|

This is the second part of a three-part series by Shane Brethowr, founder of Overflow Story Lab, about how to make the most of your event speakers before, during and after the event.   Let me paint an all too common picture for you: You're planning an important company event. Prospects and current clients will be present. Strategic [...]

How IMEX Keeps Thousands of Attendees Engaged and Informed

By |October 26, 2017|

    With 12,000 people roaming the vast expanse of the Sands Expo and Convention Center in Las Vegas, the IMEX 2017 organizers needed tools to make the experience easy for attendees to navigate—and to ensure that none of them felt like just another number. DoubleDutch is an exhibitor at the event, the largest annual U.S. [...]

3 Experts’ Top Tips for Livestreaming Your Events

By |October 19, 2017|

Video livestream is a great way to expand your event reach beyond the four walls of your venue. Not only does it increase your virtual attendance, a Digitell Survey found that up to 30 percent of people attending the livestream of an event attended the actual event the following year. But in order to pull off a [...]

These Event Tech Tools Will Make Any Event Prof’s Life Easier

By |October 12, 2017|

Modern event profs have an exciting variety of new tools to help pull off the perfect event, whether it's the all-important annual user conference or a more intimate conversion event. You now have the power to streamline and automate nearly every step in the event planning process, saving time and providing a seamless experience for your [...]

Event Planners, Get More Out of Your Paid Speakers in 3 Easy Steps

By |October 5, 2017|

This is the first part of a three-part series by Shane Brethowr, founder of Overflow Story Lab, about how to make the most of your event speakers before, during and after the event. External speakers are expensive. In fact, they can be one of the most costly elements of an event, typically ranging from $5,000 [...]

3 Tips to Pull Off the Perfect Conversion Event

By |September 26, 2017|

It might seem like an inordinate amount of your time goes to pulling off a signature event every year. It's The Big One. There are intimate customer dinners, workshops for prospects and keynotes where all are welcome. Attendees enjoy top-notch entertainment and refuel with catering you carefully selected. These events are exciting and important. But [...]

Learn From My Mistakes: 5 Event Planners Share Their Biggest Event Flop Ever

By |September 18, 2017|

When's the last time you made a mistake while planning or throwing an event? It probably didn't feel very good, but mistakes often have a silver lining. Why? Because it is usually from these failures that you learn some of the most valuable and important lessons of your career. Of course, we can't just go [...]

Connect Your Events to Strategic Business Goals: Lessons From the ‘World’s Greatest Event Marketer’

By |August 31, 2017|

Last month, I released my eBook ("Meet Charlie: The World's Greatest Event Marketer") about my decade-long journey from inexperienced event coordinator to a seasoned, data-driven event marketer. I wrote it as a resource for event marketing professionals eager to produce more strategic events that create measurable impact on their companies (and, as a result, give [...]

Avoid the Dreaded ‘Manel’: It’s Time to Diversify Your Speaker Panel

By |August 23, 2017|

This may sound familiar: You're at a panel discussion and as you scan the speaker bios you realize that even though they are all more than qualified to speak, the panel will most likely not have the diversity of thought and differing perspectives you initially hoped for. Why? Because it's not a panel at all, [...]