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Event Strategy Archives - DoubleDutch

Generate Buzz and Build up Your Event Community at the Same Time

By |December 28, 2016|

One of the hundreds of jobs we do as event marketers is to get people fired up for our events. The last thing you want is for an attendee to remember they're attending your event a couple days ahead of time because they saw it pop up on their calendar. You want them to be [...]

Event Profs Weigh In: How Will Your Event Budget and Strategy Change in 2017?

By |December 27, 2016|

While the event doors may be closing on 2016, event planners are already planning how they will take their event programs to the next level in the year ahead. As technology, marketing trends, and overall company goals change, so too do event marketing strategies. And I think we can all agree that we're in a [...]

The Live Event: Why It Should Be a Critical Part of Your Marketing Strategy

By |December 22, 2016|

Event professionals know that live events provide an opportunity to interact with brands in a very personal and tangible way that is almost impossible to achieve through digital marketing. But sometimes, chief marketing officers don't. Most CMOs will at some point question the "live events" line item on the marketing budget and wonder if it's [...]

4 BIG Predictions for the Event Industry in 2017

By |December 21, 2016|

2017 is nearly upon us, and it’s time for our annual event technology predictions. Before getting into the predictions, let me start with a whirlwind tour of the state of the industry. First, the event sector itself seems to be booming. IMEX, the industry’s bellwether event, set records in everything that they track with 3,250 [...]

How the NFL Players Association Uses Live Events to Engage Players Off the Field

By |December 13, 2016|

When they're not sacking the quarterback or running for a game-winning touchdown, football players go to conferences and events, just like we do. The NFL Players Association (NFLPA) stages several events for players, partners and player reps, such as the NFLPA Rookie Premiere and the NFLPA Collegiate Bowl, for showcasing top college football seniors. Lucy [...]

Event Organizers’ Real Learning Starts Once the Event Doors Close

By |December 8, 2016|

It's easy to get caught up in the logistics and excitement of your event. But after the doors close, how do you measure success? Your Live Engagement Data provides a unique opportunity to evaluate whether or not your event met its strategic goals using real and measurable data. The results can help fuel demand gen, [...]

How to Use Feng Shui to Make the Most of Your Event

By |December 2, 2016|

Professional events can be intimidating, even for extroverts. You open the door to a giant hall, and there is a lot of pressure to make connections that will last or lead to something important. Adding to the daunting atmosphere? Often, the layout of the conference. In big rooms with scant furniture, you might feel out [...]

5 Ways the App Economy Is Transforming Live Events

By |November 30, 2016|

The rise of mobile technologies has upended how event planners reach — and engage — attendees at live events. Nearly two-thirds of Americans now own a smartphone, up from 58% in early 2014, according to the Pew Research Center. Additionally, 85% of 18-29 year olds own a smartphone. Meanwhile, the mobile app market has also exploded. [...]

What You Can Do to Help Maximize Educational Opportunities At Your Events

By |November 23, 2016|

The only attendance driver more important to event registrants than networking is education. Whether you're hosting an internal company meeting or an industry conference, the success and attendee ROI of your event will largely be based on what people learn. While you may think you don't have a lot of influence over your attendees learning [...]

5 From LIVE: 5 Big Takeaways From Our Rockstar Panel of Event Marketers

By |November 23, 2016|

We love to talk about how technology can enhance the event experience and power new marketing strategies. But it's our customers who are using the technology to bring innovation to their organizations every day. At LIVE 2016, we had the opportunity to sit down with our four Event Professional of the Quarter award winners — [...]