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Event Strategy Archives - DoubleDutch

The Future of Events – Coaching Cloud, Simulation and Concierge

By |March 16, 2017|

Inspiration often comes in bursts, and I recently had the good fortune of dropping into three conversations that influenced the way I think about technology’s role at live events.  The common thread of these conversations?  All three considered digital as a complement, not a replacement, for live events, and all three presumed that the data [...]

Make Live Events An Integral Part of Your B2B Marketing Strategy

By |March 10, 2017|

At DoubleDutch, we strive to unlock the business value of human connections by bringing the power of digital to live experiences. This is the first post in our CMO Perspective #PowerofLive series, where we'll interview some of the most progressive and innovative CMO's to find out how they make live events a strategic part of [...]

Hormel Events — Tried and True Promotion

By |March 7, 2017|

Overview Every year, Hormel Foods Corporation – makers of Hormel® Chili, SPAM®, and home to a stable of global brands – hosts an internal meeting, spanning the course of one week, with a three-year group rotation. Years one and two bring the executive and management teams together, a group of over 200. In year three, attendance [...]

A 4-Part Plan to Boost Attendee Engagement

By |March 2, 2017|

Hi there! I’m Ashley Phelps, a Customer Experience Manager here at DoubleDutch. What’s that mean exactly? Well, basically I get to work with customers to make their app sparkle! Everyday I engage with incredibly innovative brands such as, GE, the E-Learning Guild, and Hilton. We work together on digital strategy, app configuration and content, and [...]

Analyze This: The Metrics Every Event Marketer Should Track

By |February 23, 2017|

These days, marketers have access to a ton of data collected from the digital footprints left by prospects and customers, which they can use to measure impact and improve decisions. There’s an expectation that every campaign provides an opportunity to measure impact, optimize tactics, and showcase results. But when it comes to live events, a [...]

Aligning Your Event to Business Outcomes

By |February 16, 2017|

Event ROI is all about working backwards. Before you start scoping out venues or let your mind get carried away with keynote speaker options, you need to think critically about your event goals and desired business outcomes. Why does your company want to host an event in the first place? Is this part of a [...]

The Most Important Metric to Measure Event ROI? Engagement

By |February 9, 2017|

Engaged prospects and customers are the backbone of any successful business. And Live Engagement Marketing (LEM) can be an ultimate driver for maximizing and influencing business opportunities and outcomes. But how do you prove to leadership (and to your marketing colleagues) just how effective your live events are at engaging your prospects and customers? While [...]

Defend Your Spend: Five Reasons to Fight for Event Marketing Budget

By |February 2, 2017|

I think we have all been here: You are sitting in a marketing budget meeting surrounded by colleagues from demand gen, email marketing, digital marketing and social media. Each person goes around the table and uses their extensive data from the past year to indicate why they need more budget in the upcoming year. And [...]

How DoubleDutch Used Event Data to Measure & Influence Success

By |January 20, 2017|

Our customers and blog readers have heard us talk about the power of Live Engagement Data that can be captured at their events. Our CEO even refers to it as "the most valuable dataset in the world." But rest assured that we don't just talk about the power of data — we put it to [...]

Generate Buzz and Build up Your Event Community at the Same Time

By |December 28, 2016|

One of the hundreds of jobs we do as event marketers is to get people fired up for our events. The last thing you want is for an attendee to remember they're attending your event a couple days ahead of time because they saw it pop up on their calendar. You want them to be [...]