Event Experience
Event Experience Archives - Page 3 of 3 - DoubleDutch

Dreamforce, Parties, and Data: The Return of Partyforce

By |September 23, 2016|

It’s that time of year again. The biggest and best B2B business software event of the year, Dreamforce, is just around the corner. If you work in software it’s our Burning Man, our Olympics, our Carnivale, all rolled into one. It’s also the crown sales and marketing jewel of the most powerful SaaS company in [...]

How Peak Advisor Alliance Delivers a 5-Star Event Experience

By |September 15, 2016|

As marketers and event planners, living up to the expectations of our clients and prospects can be a daunting task. Take our organization and the standards we have for our conferences as an example. Each year we host two conferences where we ask hundreds of our attendees to rate their experience with our events on [...]

How to Energize Your Attendees to Action

By |September 7, 2016|

4 Stages of the Live Engagement Funnel If you’re in the events business, you’ll know their power lies in face-to-face meetings. It’s about humans interacting with each other, live, in person, in the flesh. This was highlighted for the sixth year in a row by the Content Marketing Institute’s 2016 Benchmarks, Budgets, and Trends: marketers [...]

Event Marketers: Your Time Is Now

By |August 24, 2016|

Time for a confession—I’m a chief marketing officer who’s always had a secret passion for events. It’s true. I love the particular kind of magical energy that comes from people connecting with people, people connecting with content, people connecting with a brand. You just know intuitively that events help your company tremendously. And I know [...]

5 Easy Ways to Engage and Motivate Your Customers

I am a firm believer that while a great marketer is informed through data, he or she will also consult the gut for creativity during project implementation. As a B2B marketer, I am always looking at consumer focused marketing campaigns for such inspiration. I browse magazines, commercials, cosmetic branding, street art, album covers, email campaigns, [...]