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Event Experience Archives - DoubleDutch

NamesCon17: Rethinking the Name Badge

By |December 20, 2016|

For the past two years, I’ve written articles about the importance of conference name badge design (2014 and 2015) to enhance networking opportunities at live events. This year, myself and the rest of the team at NamesCon thought it would be a good idea to start from scratch and completely redesign our name badge for [...]

The Psychology Behind a Successful All-Hands Event

By |December 14, 2016|

It is nearly the end of the year. Chances are, you have organized a stellar industry conference, multiple trade shows and too many workshops to count. The only thing standing between you and a holiday break is the big year-end company meeting. Even with the latest technology at your fingertips and an I've-been-here-before confidence, organizing [...]

6 Slides Your MC Needs in Their Talk Track

By |November 15, 2016|

Connecting the Physical and Digital Experiences A question we often hear from our customers is how to drive more app adoption and engagement at their events. We know they spend a ton of time and energy producing app promotion kits, event signage and more to drive adoption, but what else can you do? At LIVE [...]

Supercharge Employee Education at Your Internal Events

By |October 20, 2016|

In today’s modern world, we deal with technological innovation, social media distraction, and a generation that is continuously moving onto the next new opportunity. With a whirlwind of distraction, 70% of training content is forgotten within 24 hours, making it harder than ever to educate our workforce. Live events offer an ideal occasion to silence [...]

Benefits of Using a Creative Agency at Your Next Event

By |October 6, 2016|

You may be forgiven for thinking that partnering with a creative agency is solely about making things look great, different or unique; and to a degree, you’d be right. But the real value of a successful partnership lies in the ability to leverage in-house expertise to drive exceptional results for your business. At HGA, we’ve [...]

How to Attend LIVE Like a Local

By |September 27, 2016|

“One day, if I go to heaven...I’ll look around and say ‘It ain’t bad, but it ain’t San Francisco.’”- Herb Caen Caen’s words, spoken years ago, hold true today just as they did in their first incarnation written many moons ago. As an outsider, originally from Louisiana and looking in, I can vouch and credit [...]

Dreamforce, Parties, and Data: The Return of Partyforce

By |September 23, 2016|

It’s that time of year again. The biggest and best B2B business software event of the year, Dreamforce, is just around the corner. If you work in software it’s our Burning Man, our Olympics, our Carnivale, all rolled into one. It’s also the crown sales and marketing jewel of the most powerful SaaS company in [...]

How Peak Advisor Alliance Delivers a 5-Star Event Experience

By |September 15, 2016|

As marketers and event planners, living up to the expectations of our clients and prospects can be a daunting task. Take our organization and the standards we have for our conferences as an example. Each year we host two conferences where we ask hundreds of our attendees to rate their experience with our events on [...]

How to Energize Your Attendees to Action

By |September 7, 2016|

4 Stages of the Live Engagement Funnel If you’re in the events business, you’ll know their power lies in face-to-face meetings. It’s about humans interacting with each other, live, in person, in the flesh. This was highlighted for the sixth year in a row by the Content Marketing Institute’s 2016 Benchmarks, Budgets, and Trends: marketers [...]

Event Marketers: Your Time Is Now

By |August 24, 2016|

Time for a confession—I’m a chief marketing officer who’s always had a secret passion for events. It’s true. I love the particular kind of magical energy that comes from people connecting with people, people connecting with content, people connecting with a brand. You just know intuitively that events help your company tremendously. And I know [...]