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Data & Insights Archives - DoubleDutch

Event Organizers’ Real Learning Starts Once the Event Doors Close

By |December 8, 2016|

It's easy to get caught up in the logistics and excitement of your event. But after the doors close, how do you measure success? Your Live Engagement Data provides a unique opportunity to evaluate whether or not your event met its strategic goals using real and measurable data. The results can help fuel demand gen, [...]

Machine Learning, the Data Arms Race, and the Future of Live Events

By |October 4, 2016|

Talk to any business software executive right now and all they want to talk about is Machine Learning (ML). There is a real belief that the vast data sets that companies are accumulating about their customers, their employees, their partners, their competitors, etc, when combined with 2016 computing power and the rapidly advancing engineering discipline [...]

What Does It Mean to be Data Driven?

By |December 16, 2015|

By: Maria Treskunov Marketing Strategy Manager Nowadays, people everywhere are talking about data: big data, data visualization, data mining, data security - one might go as far as to say data is the new black. As Marketers, we are constantly told we need to be “data driven”. But what does “data driven” really mean? When [...]